13th Nov The Generation Gap
Racing around the world is suffering angst about its declining appeal to the Millennial generation. There certainly seems to be a gap between old fogies dismissing Millennials as tech-obsessed snowflakes with tiny attention spans and acknowledging they are tomorrow's customer base. Even Irish racing, secure in its cosy financial incubator, has a stake in encouraging new generations of fans. Some things never change though and racing's bottom line attraction has always been actual racing. So it's vital the sport has the self-confidence to maintain its focus on that appeal.