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Fifty Shades Of Marketing

August 27, 2012 by Brian O'Connor

The more you examine Camelot’s reputation, the easier it is to argue he is the best of a particularly bad lot of three year olds, and that, rather like a carefully cultivated boxer, his success is a tribute to some extremely good management. (more…)

Reeling In The Yards

August 20, 2012 by Brian O'Connor

Wednesday’s Juddmonte International at York is not run over a mile and a quarter but a mile and a quarter and eighty eight yards. It sounds a finicky distinction but with Frankel tackling a distance over a mile for the first time it might yet become very relevant indeed. (more…)

The Camera Can Lie

August 13, 2012 by Brian O'Connor

There is nothing like a losing docket to make a punter believe in “no-try” conspiracies. There are after all occasions when it is a case of “can’t try” rather than “won’t try.” But anyone who believes every dubious case can be dismissed as a talking-through-the-pocket job is being naïve in the extreme. (more…)

A No ‘Schmo’ Area

August 6, 2012 by Brian O'Connor

This space never needs an excuse to lower the tone but reading the Indecon report is rather like a Wonderbra: you leave the club with Jordan and when you get home Kate Moss pops out. The anticipation was definitely more exciting than the reality. (more…)

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