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New Horse Racing Betting Sites for Horse Racing - April 2024

Aintree 13 April 2024 Trainer Willie Mullins is congratulated by assistant David Casey as he greets I Am Maximus after they won The Randox Grand National
Photo Healy Racing
Looking for the best new betting sites in the UK for horse racing punters? Unearth a comprehensive list of the finest new online bookmakers offering hundreds of pounds in free bets.

Each operator offers up an array of excellent benefits for UK customers once you have signed up. Stay informed, as we regularly update this page with the latest online betting sites joining our ranks and look out for those you have not yet signed up to.

You can bet in the knowledge that every new betting site is reputable and adheres to regulatory standards.

New Betting Sites in Horse Racing - April 2024

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LiveScoreBet
Bet £10 Get £20 In Free Bets.
Claim Here
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. http://BeGambleAware.org . 18+
LeoVegas
100% profit boost of up to £100 of winnings on first bet - mobile only
Claim Here
18+begambleaware.org, T&Cs apply. New reg only. Claim by placing a min deposit #10 via 'My Offers' page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max #10 in-play. Max. extra winnings #100.
FITZDARES
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
Claim Here
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Golf and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. BeGambleAware.org
MrPlay
Bet £10 Get £15.
Claim Here
New Players only, This offer is available once per household. New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&Cs Apply. begambleaware.org
PariMatch
Get up to £30 in Free Bets if your 1st Bet loses
Claim Here
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&Cs apply. begambleaware.org | Please gamble responsibly
bzeebet
Bet £10 Get £10 FREE BET
Claim Here
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible.BeGambleAware.org. T&Cs apply.
NETBET
£10 Free Bet
Claim Here
18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. BEGAMBLEAWARE.ORG
10Bet
50% Up To £50 Welcome Bonus.
Claim Here
New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; Full terms apply. begambleaware.org
PLANETSPORTBET
Bet £10 Get £10 in Free Bets
Claim Here
18+, New customers sign up with code 'bet10get10'. Deposit £10 or more and place a #10 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ GambleAware | Gambling Help & Gambling Addiction .
AKBET
Up to £100 Winnings Boost on your first Racing bet
Claim Here
Applies to new UK/IE customers who sign up via approved partner sites with promo code AKLUCKY100. Place your first Racing bet as a Lucky 15 (four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org.
BETMGM
Bet £10 Get £40 In Bonuses
Claim Here
New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+. BeGambleAware.org
BETMGM
WEEKLY PROFIT BOOSTS ON HORSE RACING
Claim Here
Opt in weekly to receive up to x 10 Profit Boosts at 10% & 20% on Horse Racing. Max stake £20 & max win £10k. Singles only. T&Cs apply. Visit site
BetitonSport
Bet £15 get £10.
Claim Here
BetitonSportBet £15 get £10 claim here new customers only. max one £10 free bet. qualifying bets must be placed at odds of 1/1 or greater. paid as bonus token with min 4/5 odds req. skrill, neteller & paypal not eligible. t&c apply. 18+. begambleaware. org

Free bets and betting offers for all of our bookmaker partners are worth a browse to make sure you are not missing out, alongside the best existing customer offers, promo codes and best betting sites.

What is a new horse racing betting site?

A 'new betting site' is a lesser-known bookmaker which may operate on a smaller scale to the giants of the betting world, such as bet365, Betfair and Paddy Power.

These new betting sites often present stronger or more unique new customer offers and existing customer offers to compete in a crowded market and some place a huge focus on horse racing, for example Fitzdares.

The smaller operators may offer a more personal, niche service and are well worth signing up for if you are a keen bettor.

The best new UK betting sites for horse racing

We have a whole host of new betting sites to choose from and each operator offers something different. Our favourite sites are listed below, along with their pros and cons.

  • LiveScore Bet
  • Fitzdares
  • LeoVegas
  • BzeeBet
  • Mr Play
  • Betiton
  • NetBet
  • 10Bet
  • Planet Sport Bet
  • AK Bets
  • BETMGM

LiveScore Bet

LiveScore Bet has proven to be a huge hit with our audience. The relatively new betting site places a huge emphasis on sport and its welcome offer represents excellent value. You get £20 in free bets when you place your first bet of £10 - rivalling the big players in the market.

LiveScore Bet customers benefit from a host of existing customer offers and daily specials are offered in abundance. For example, bet on a jockey to have a certain number of winners at a meeting today and bet on a host of markets for the Cheltenham Festival, including the ‘number of British-trained winners’.

LiveScore Bet pros:

  • A great offering for horse racing punters, including competitive odds.
  • Live streaming so you never miss out on watching your selection run.
  • A host of special offers during major horse racing festivals, most notably the Cheltenham Festival.

LiveScore Bet cons:

  • Limited payment methods.
  • Needs more ongoing existing customer offers outside of big festivals.

Add this fantastic new betting site to your betting portfolio below:

Fitzdares

Fitzdares is a new betting site offering a premier service for those seeking a more opulent horse racing platform. The bookmaker joined forces with us fairly recently and offers a superb horse racing betting service for keen racing bettors. A host of specials are served up during major meetings and the operator boasts its very own members' club.

The Fitzdares welcome offer is well worth your time - place your first bet of £50 and get £25 in free bets plus 10 spins.

Fitzdares pros:

  • A horse racing-focused bookmaker.
  • A premier service offering a private members' club.

Fitzdares cons:

  • Limited payment methods.

LeoVegas

Sign ups to LeoVegas have been buoyant since the new horse racing betting site joined irishracing.com and while its main focus is its casino offering, the welcome offer for UK customers is excellent. Get a '100% profit boost of up to £100 of winnings on your first bet' - which is a quality offer, especially if you have a strong fancy at a big price who you think will land the spoils.

LeoVegas Bet pros:

  • Very popular with our expert audience at irishracing.com.
  • Excellent horse racing offering as well as casino.
  • Efficient customer service on hand to answer your questions.

Leovegas Bet cons:

  • Limited specials.

BzeeBet

We recently welcomed Bzeebet to irishracing.com and we are delighted to present their offer of Bet £10 and Get £10. If you have not already signed up, then this is one of the new betting sites in the UK which is definitely worth a try. Get your free bet to spend on this jump season's wealth of action.

Bzeebet pros:

  • Wide range of sports specials and promotions.
  • Customer service is excellent and easy to contact.
  • A secure, well-regulated bookmaker.

Bzeebet cons:

  • Odds not as competitive as rival bookmakers.
  • New customer offer could be higher value.

Mr Play

You can find the horse racing section with ease at Mr Play, it is simple to navigate and offers an intuitive experience. The welcome offer of ‘Bet 10 Get 15’ may not be as competitive as other new betting sites but who wants to turn down a £15 when horse racing offers up competitive action most days of the week. Get yours below:

Mr Play pros:

  • Live chat offering for customer support - open 16 hours per day
  • Excellent range of sports, including horse racing.
  • Big emphasis on responsible gambling.

Mr Play cons:

  • No live streaming.
  • Needs more special offers for horse racing.
  • No app for iOS.

Netbet

Netbet is one of the most secure new betting sites for horse racing punters which has an extensive array of markets with over 40 to choose from. Horse racing is one of its main focuses and odds are competitive.

Click here to get one £10 free bet with its new customer offer when you bet £5 on any bet builder.

Netbet pros:

  • Excellent existing customer offers.
  • Offers a huge variety of sports to bet on.
  • Wide range of payment methods.

Netbet cons:

  • No live streaming.
  • No 24-hour customer service.

10bet

Expand your betting portfolio with this new customer offer courtesy of 10bet. Deposit £15+ when you create your account and you will receive a 50% bonus up to £50. This means if you deposit £50 you will get a £25 free bet.

10bet serves up a fantastic horse racing experience with competitive odds, multiple markets, existing customer specials which include enhanced odds, fast withdrawal times and a shiny new app.

10bet pros:

  • Competitive horse racing odds.
  • Excellent offering of specials.
  • App is easy to navigate.

10bet cons:

  • No live streaming

Planet Sport Bet

Planet Sport Bet is the most recent of the new betting sites to join us and is an operator we believe is well worth your time signing up for. Get £10 in free bets when you place a £10 bet.

Planet Sport Bet pros:

  • Plenty of horse racing existing customer offers, including Best Odds Guaranteed from 10am each day.
  • An intuitive mobile app.
  • Live streaming so you can watch horse racing on the go.

Planet Sport Bet cons:

  • No live chat.

AK Bets

Place your first bet with AK Bets as a Lucky 15 (with 4 selections) and win a free bet worth up to 25% of your winnings, up to £100. See their terms and conditions for details.

Want more information on a Lucky 15 and how it works? Watch our explainer video below.

AK Bets pros:

  • Strong emphasis on horse racing covering global race meetings.
  • 24/7 customer service - if you are betting on international meetings you can reach the team at any time.
  • Live streaming so you can watch horse racing wherever you are with no latency issues.

AK Bets cons:

  • The welcome offer could be more intuitive and there are only four payment methods.

BETMGM

BETMGM is the latest operator to join our ranks and you can find its horse racing welcome offer below of 'Bet 10 Get 40' which represents a 400% bonus.

Once you are a member you can take advantage of BETMGM's weekly profit boosts on horse racing.

BetMGM pros:

  • A competitive welcome offer presenting a 400% bonus.
  • Instant withdrawals.
  • Secure and trusted platform - part of the world renowned MGM brand.
  • Comprehensive and easy-to-use website.

BetMGM cons:

  • Limited payment methods.
  • Horse racing offering could be more varied.
  • Customer service can be difficult to reach.

How to Sign up to a New Betting Site

Follow the steps below to sign up to a new betting site. It will only take a couple of minutes of your time.

Step 1

Click on Grab Your Offer to begin

Once you are through to the offer page on the new betting site, click on the green button to claim it.

Step 2

Enter your email address and password
Fill in the required details including your email address and password.

Complete the rest of your personal details to finish the registration process.

Why should I sign up to new horse racing betting sites?

new betting sitesPaddy Twomey Athassel House Stables 16 April 2024 A Lilac Rolla and trainer Paddy Twomey pictured at home
Photo Healy Racing
If you a bettor looking for the best way to get in on the action, then signing up to new UK betting sites is well worth two minutes of your time.

  • Smaller, lesser-known bookmakers offer an array of benefits that can help you maximise your winnings, while also benefiting from a whole host of new and existing betting offers.

  • Another benefit of using new bookmaker sites is that you get access to exclusive markets and betting events unavailable elsewhere. You might find yourself able to place wagers on markets that aren't covered by other major outlets, giving you a betting edge and something a little different. For example, LiveScore Bet offer a host of the Cheltenham specials which you might not find elsewhere.

  • All things considered , there are plenty of advantages associated with signing up for new online betting sites especially those operated by lesser - known providers. From improved odds and exclusive markets all the way through freedom from financial restraints; punters stand gain quite a bit simply by diversifying where they place wagers.

What types of bonuses can I find on new betting sites?

Bet-and-Get

The most popular welcome offer for new customers. Simply sign up with an operator, place your bet of a specified amount and get free bets in return, for example, place a bet of £10 and receive a £50 in free bets. The return does not include your stake.

Deposit Bonus

Deposit money into your new account and get a percentage of your deposit as a bonus. Some offer 100% while others offer 50% of your deposit. For example, if you deposit £20 you will get a 50% bonus of £10.

Money-back bets

Something a bit different and highly enjoyable. Sign up with a new betting site, place a wager with your own money and the bookmaker will refund your money for various outcomes. An example of this is getting your money back as a free bet if you finish 2nd to the SP favourite or if you back a loser.

Matched bonus

Register with a new online betting site, place a bet and the operator will match the value of your bet - place a bet of £10 and receive a £10 free bet. Among the most popular of horse racing offers.

Mobile bonus

A bonus that can be found on the mobile version of the betting site, when using the mobile version for the first time. This is an incentive to download the mobile betting app.

Bet through the card

Find bet-through-the-card specials around big festivals, most notably the Cheltenham Festival. If you enjoy betting on every race on a card, this offer is for you. An example: place a horse racing bet on the first race and get a free bet for every other race on the card. This adds further excitement to a day out at the races.

Free bet no deposit

The least common of all the free horse bets, these are bonuses you can get without having to make a deposit and are awarded when registering with a bookmaker. Look out for wagering requirements if choosing this option.

Where to spend your free bets today

Free horse racing tip

Once you have claimed your free bets, all you need is a reliable tip.

Our racing experts highlight their daily tips on the site, including the 'nap of the day' which is their most confident selection. Looking to use your free bets today? See the best bet of the day below.

Today's Nap

Ayr 2.50 Outlaw Peter
Outlaw Peter has adapted well to chasing and, with last month's Kempton success looking particularly solid, the Paul Nicholls-trained gelding is difficult to get away from with a 5lb higher rating looking a fair assessment. Any further rain won't hinder the selection's chances and, with his usual partner Harry Cobden doing the steering, everything is in place for a big run. The hat-trick seeking Prairie Wolf and Heltenham complete the shortlist.

More reading

For more betting content see below:

Each bookmaker has a core strength which makes it well worthwhile signing up to