Attheraces Wins Second Major Broadcast Award At The Races, the UK and Ireland?s most watched dedicated horseracing channel, is delighted to announce that it was named ?Best Sports Service?at last night?s Broadcast magazine awards ceremony. Broadcast is the country?s pre-eminent weekly trade publication for the UK television industry and At The Races has now won two Broadcast awards in the last three years having won ?Best Specialist Channel? in 2006, as well as being nominated in two categories in 2007. The ?Best Sports Service? category is awarded for excellence in the highly competitive sports sector across all platforms and in winning the award At The Races was commended for its business focus and connection with, and understanding of, its audience across all television, broadband, mobile and interactive distribution platforms in which it operates. The award also recognises the success At The Races has enjoyed in attracting over 1.5million different individuals to its channel every month, the consistently high quality of its broadcast output and that its website, www.attheraces.com, is now firmly positioned as the country?s leading horseracing destination. The success of the channel elsewhere was also highlighted as advertising and sponsorship revenues rose significantly and At The Races delivered financial outperformance with more than #8 million generated for its racecourse partners since June 2004 and bottom line profit delivered for the first time in 2007. The three channels At The Races beat in the ?Best Sports Service? category were Racing UK, Eurosport and Setanta Sports News. Chief Executive, Matthew Imi, and Executive Producer, Rob Dakin, collected the award on behalf of the Channel at the ceremony hosted at London?s Grosvenor House Hotel. Matthew Imi, Chief Executive, At The Races said: "I am obviously thrilled for everyone at ATR and the racecourses which support us as well as those with whom we have established long standing and productive partnerships across all areas of our business. We have a very talented and totally committed team, both in front of and behind the cameras and on the broadband side, working tirelessly to produce high quality, entertaining and punter friendly coverage of British and Irish horseracing. quality, entertaining and punter friendly coverage of British and Irish horseracing.
