Our comprehensive up to date guide to the best existing customer offers for UK punters has all the latest info you need about promotions like free bets, best odds guaranteed, enhanced odds, extra place races, loyalty clubs, money-back specials and free-to-play games.
We also have the latest on free bets for new customers, current bonus codes required to claim offers and a rundown of the best horse racing betting sites.
Bookmakers offer existing customer promotions throughout the year but will increase their offering around big events like Cheltenham, Aintree and Royal Ascot.
Once you have taken full advantage of a free bet welcome offer, bookmakers provide existing you engaged and these are a big advantage as they can offer real value. These existing customer offers mean you may be able to access regular free bets, participate in free-to-play games for rewards, and secure the best odds through promotions like best odds guaranteed.
Existing customer offers include:
The UK Bookmaker Awards (UKBA) hand out prizes in various categories, including the best for existing customer offers. The UKBA use data collected through regular surveys over a 12 month period. Below you can see who came out on top. We combine this with our own expert knowledge and experience to determine the best bookmakers for existing customer offers.
1. Betfred - known for its super extra places. Do you enjoy seeking value in a race and betting each-way? This offer is for you.
2. Unibet - alongside a high-value welcome offer, Unibet offers terrific existing customer offers, including money-back specials. Get your money back if your horse finishes 2nd or 3rd to the favourite is one of it most popular.
3. Coral - the super series in which £25,000 is up for grabs is a major draw for horse racing bettors. Pick a horse to be placed in 7 selected races on a Saturday.
4. BetVictor - enjoy a loyalty club for dedicated bettors and get free bets when you place £25 worth of wagers within a week.
Back in 2023 select operators, including Betfair discontinued their Best Odds Guaranteed offers while you must opt-in for the promotion with William Hill. A lot of major bookmakers still have Best Odds Guaranteed but the time the offer starts varies.
The earlier the better for Best Odds Guaranteed if you fancy a horse at a bigger price earlier in the day. The offer is available on the day of the race for existing customers. Below you can see what time this offer is served up by leading bookmakers.
For the best daily horse racing tips, look no further than our FORMSCAN provided by expert race analysts, who provide their nap of the day. You can claim your free horse racing bets and use them to place a wager on today's tip below. Stay ahead of the game with our in-depth analysis and enjoy the thrill of cheering home your selection.
Newbury 2.35 Rosallion The stage is set for a third clash between last year's English and Irish 2000 Guineas winners Notable Speech and Rosallion. The former was the ready winner of the Newmarket showpiece and having later enjoyed Group 1 glory in the Sussex Stakes at Goodwood, his credentials are straight from the top drawer. However, Rosallion went from strength to strength after the HQ clash, with a memorable Classic win at the Curragh three weeks later. The son of Blue Point went on to emphatically turn the tables on Notable Speech (seventh) when he tenaciously landed the St James's Palace at Royal Ascot. Richard Hannon's colt is simply too hard to ignore. The hat-trick seeking Dancing Gemini is not to be underestimated, while the fillies Tamfana and Fallen Angel could also lay claim to some place money.
Find a list of promotions and offers for existing customers with leading bookmakers below. There is an array of options and we have detailed each offer.
Betfred emerged number one at the UK Bookmaker Awards for existing customer offers and is most famous for its extra place offers. Each week the operator presents nominated races every day in which you can grab extra places. If your horse finishes in the extended places, you will get your return at 1/5 of the odds.
Full T&Cs apply.
If extra places isn't enough, you can also claim super extra places on selected races with Betfred.
Full T&Cs Apply.
If multiple bets are your thing, this is worth a shot. Place a lucky 15, 31 or 63 and get up to a 25% cash bonus if all your selections win.
You can find the Betfred new customer offer below:
Best Odds Guaranteed (BOG) is considered one of the most attractive offers for existing customers in racing. Back your horse from 8am on the day of the race and you will get the best odds on your return. For example, if you back a horse at 2-1 and it wins at 4-1, you will get paid out at odds of 4-1.
Get the Unibet Racing Extra place specials every day of the week on specified races. The leading operator is now paying extra places on more races than ever before. Please note that Best Odds Guaranteed does not apply to this promotion.
A brand new offer from Unibet, similar to the bet builder in football.
Back various outcomes on multiple horses in the same race, for example horse 1 to win, horse 2 for 2nd or 3rd or horse 3 to place. The more selections you add, the bigger your odds.
Who doesn't love a racing accumulator? With Unibet take it further and boost your acca three times per day. The bigger your acca the bigger the boost. You will find the 'acca boost' button on your betslip.
Fancy a horse to finish 2nd or 3rd against a hot shot? This is the offer which shouldn't be missed. Unibet is offering you money back as CASH if your selection finishes 2nd or 3rd. There are a host of other Unibet existing customer offers up for grabs, including extra places and super boost.
You can also find the Unibet welcome offer here below:
T&Cs apply. Available to new and existing customers.
Best Odds Guaranteed (BOG) is available from 8am on the day of the race. You will get the best odds on your return. For example, if you back a horse at 2-1 and it drifts in the betting to win at 4-1, you will get paid out at odds of 4-1.
Coral has invested plenty in their free bets for existing customers of late. The Coral Racing Super Series is a superb game for existing customers and you have the chance to win a share of £25,000 by finding 7 horses to place in races selected by Coral, an extra bonus is that it is free to play, you just simply log in to your account.
Coral existing customers can experience something rather special - their very own share in a racehorse. The Coral Racing Club has five horses in training with four successful trainers, including Jonjo O'Neil. Visit yards, attend the races and cheer on your horse along with gaining exclusive access to the horses.
Perfect for races you expect to be close, the Pipped At The Post promotion means that if your horse is beaten in to second by a neck, then you will be paid out as a winner. This offer applies to all ITV races so is great for the big festivals.
You can find the Coral new customer offer below:
Horse racing is an exciting sport for many reasons, particularly for its unpredictable nature. The twists and turns and drama of racing is something BetVictor has taken in to account with their existing customer offer.
If you're a regular bettor, the BetVictor loyalty club is a great way to earn free bets. All you need to do is place five sports bets of £5 in seven days, starting on Monday, to unlock a free bet worth between £1 and £25.
At a time when many bookmakers have removed their Best Odds Guaranteed offer, you can still get this offer with BetVictor at 9am until race time on the day of the race. If you back your selection at 4-1 at 9:30 for example, and the horse goes off at 6-1 ay 14:15, you will get paid out at 6-1.
If free-to-play games pique your interest this is one for you. Play the lucky dip in specified races to get a horse at juicy odds. BetVictor will choose the race and you play the Lucky Dip to get your selection at 14-1. Well worth a shot.
There’s nothing more frustrating than the horse you have backed losing all hope right at the start of the race. BetVictor’s Run For Your Money promotion alleviates some of that hurt as you will earn a cash refund if your horse losel all chance at the start of a race.
You can claim the BetVictor new customer offer here:
The leading bookmaker allows its current customers access to a fantastic each-way betting offer. Each-way Extra is an excellent option for those who want to increase or decrease the places on a chosen race.
1. Choose the ‘Each Way Extra’ tab from the racecard header to see the additional place terms that are available on your chosen race.
2. Once you have selected a price and the corresponding number of places from the Each Way Extra race coupon, it will appear on your bet slip.
3.You have the option to alter the place terms directly from the bet slip.
If you are a keen punter and you believe certain favourites or horses can't be beaten then check out the bet365 Bet Boost. This is available every day by clicking on the 'offers' tab on the bet365 horse racing page.
You can get a bigger price on selected runners in the UK, Ireland and internationally and your boosted bets can be placed either win or each way. Boosted multiples cannot be combines with other selections.
Getting an early price is usually beneficial in the world of horse racing as you tend to get better prices, however if your horse drifts in the market and goes off a bigger price, you will be paid out at the bigger price. This offer is available from 8am on the day of the race
Yet to sign up to bet365? You can join the bookmaker here:
We welcomed LiveScore to the site not long ago and it has proved to be a huge hit with our audience. The operator's host of existing customer specials is one of the reasons it stands out to horse racing bettors.
Every day you can access Best Odds Guaranteed with LiveScore Bet from 10am on the day of the race. If you take a price on a horse and its starting price is bigger, you will be paid out at the biggest price. Eligible on win ad each-way bets only. Full T&Cs apply.
Place a bet on selected races throughout the week and if your horse finishes 2nd or 3rd, you will get money back as a free bet up to £10. Your free bet will be credited within 24 hours. Full T&Cs Apply.
LiveScore Bet has extra place races every single day of the week which is perfect for each-way bettors looking for extra value. Full T&Cs Apply.
Sign up to the bookmaker below to get £20 in free bets:
This is the pool betting equivalent of Best Odds Guaranteed that you will be familiar with from traditional operators. The Tote dividend (the odds at which you will be paid out) will always always match industry SP on win bets and if the dividend is bigger, you will be paid out at higher odds.
If you are a talented bettor who enjoys unearthing horses at big prices then this is the offer for you, particularly as other punters may have missed your selections, ultimately leading to high dividends.
Simply place 6+ qualifying bets at the specified stake levels throughout the week and you'll earn your free Stayers Credit the following Monday.
Full T&Cs apply
This is a punter's favourite and Tote's most placed bet as the potential to win BIG from a small stake is at your fingertips. To win the Tote Placepot you need to pick a horse to place in the first six races at any Irish, UK or selected International meeting.
Sign up to the bookmaker below to get your free bets:
Each day you will find extra places on selected races with Paddy Power. Head to the racecards on the Paddy Power website and click on the 'Extra Places'. Here you will find offers such as 'four places at 1/5 of the odds' instead of three places. Well worth looking for if you have an each-way fancy.
A giant of the horse racing and betting world, Paddy Power offers fun and flexible free bets for existing customers. Get involved in the Paddy’s Rewards Club.
If you haven't already signed up for a Paddy Power account, you can find its new customer offer below:
Mugged on the line? A run of seconds can be frustrating, however BoyleSports are here to appease your disappointment by refunding your stake as a free bet if your horse finishes second.
Get extra places on select races each day which you can find under 'promotions' which then lists the races on which the extra places are being offered.
You can also find the BoyleSports welcome offers below:
Fancy a red-hot favourite to win a big prize? If you’re feeling confident an odds-on favourite can’t be beaten then this is the offer for you.
For the major races or festivals, William Hill will pick out a horse or a market to boost from odds-on to evens.
Each week, William Hill serve up an ‘Epic Boost’ that you can use to boost the odds on your chosen selection in any race.
Use on your nap of the day to increase your chances of an epic return.
As well as an Epic Boost, you also get a standard ‘Bet Boost’ every day of the week on selected races.
Top Price Guarantee is available during the biggest racedays in the calendar. Keep your eyes peeled, these are some of the best offers out there.
Check the William Hill racecards daily for boosted horse racing betting odds on selected runners or distance bets.
Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.
Free-to-play game - Scratch of the Day. Match three symbols to land instant prizes and offers - includes free bets and entries into the William Hill horse racing sweepstakes.
If you place your bet prior to the declarations, then you will get your money back if your horse doesn't run.
Much to the delight of punters, William Hill was the first bookmaker to offer non-runner no bet on ALL races at the Cheltenham Festival this year.
This means if you place your bet at 2-1 and it drifts to 4-1 before the off, you will get the bigger price and if the horse shortened and went off at 13-8, you would still get the odds of 2-1.
If you enjoy free-to-play games then do not miss the William Hill bonus drop game. Win instant prizes. You will receive one free disc and select where to drop your disc and it can land on win, no-win or retry.
You can also find the William Hill welcome offers below:
Extra places races are available every day with Betfair. The operator will offer an extra place on select races giving you a greater chance of a return if you fancy a horse to finish in the places. The promotion is available for new and existing customers with registered Betfair accounts, aged 18 or over.
Terms and Conditions: Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 4 places. If there are less than 4 starters, we will pay 3 places. Betfair Horse Racing rules apply. Betfair reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers. If any term of the Offer is breached, or if there is evidence that a customer is abusing the Offer or using the Offer to guarantee profits regardless of the outcome (whether individually or as part of a group), Betfair reserves the right, in its absolute discretion, to reclaim the bonus element of such offer and/or void the Offer and any bet funded by the Offer and/or take any other action it deems necessary. The full terms and conditions of betfair.com also apply to this offer.
Get bigger prices on your selection in a race by adding in winning distances.
Terms and Conditions: Bets will be settled on the official distance between the named selection & the horse that finishes 2nd. In the event of a horse being withdrawn, not under starter’s orders, stakes on that selection will be returned. Bets for the remaining horses in the race will be subject to a deduction in accordance with Tattersall’s Rule 4(c) based on the win price of the withdrawn horse(s) at the time of withdrawal, (see Tattersall’s Rule 4 table above). Double Result concession does not apply to this market.
This is an easy one - every time you refer a friend to Betfair you will earn £10 in cash.
Terms and Conditions: Max £10 per referral. Must have settled sportsbook/casino/exchange bets over £10 in 60 days. Max 5 referrals. T&Cs apply.
If you are a horse racing and betting enthusiast then do not miss this Betway existing customer free bet. Test yourself and find a yankee.
You can also find the Betway welcome offer below:
Irish bookmaker, Quinnbet, are relatively new to the market but cater well for horse racing bettors particularly the enthusiasts among you who can take advantage of daily free bets.
You can also find the Quinnbet welcome offer below:
There is nothing more frustrating than the horse you have backed losing all hope at the start of the race. This existing customer offer eases the pain as you will recieve a cash refund up to £100 if your horse does just that.
As a new bookmaker it may be a surprise to see talkSPORT BET offer best odds guaranteed given the move away from the offer by some big names.
talkSPORT BET bucks that trend with a BOG that kicks in at 9am which is not as early as some competitors but it still handy.
Annually, the UK Bookmaker Awards, hosted by Better Collective, consider a broad spectrum of factors when ranking bookmakers according to various categories. This includes comprehensive data sets and user feedback - this approach ensures that our evaluation of each betting site is accurate, avoiding reliance on the perspective of a single reviewer.
The bookmakers are ranked in numerous categories, encompassing:
This comprehensive evaluation provides a detailed overview of each operator which is digestible and dependable.
This process involves:
Always check the small print and thoroughly read the existing customers terms and conditions before getting involved with free bet offers. This is where you can identify the best offers for existing customers in the UK. Bookmakers display their T&Cs clearly on their offers and here is what to look out for:
Enhanced Value: Existing customer offers provide ongoing value beyond the initial sign-up bonuses, allowing punters to maximise their betting potential over time.
Increased engagement: These offers keep you engaged with the bookmaker, encouraging you to continue betting and exploring different markets and events.
Competitive advantage: Bookmakers that offer attractive promotions for existing customers often stand out in a crowded market, which can lead to better odds and more favourable betting conditions.
Loyalty rewards: Many bookmakers reward loyal customers with exclusive offers, which can enhance the overall betting experience and foster a sense of loyalty.
Opportunity for exploration: Existing customer offers allow you to experiment with different types of bets or sports without the fear of losing your own money, helping you to become more knowledgeable and confident.
Potential for higher returns: Promotions like enhanced odds or accumulator bonuses can significantly increase potential returns on winning bets, making it worthwhile to keep an eye on these offers.
Informed decision-making: By checking existing customer offers before signing up, you can make more informed decisions about which bookmaker to choose based on the value they provide to ongoing customers.
In summary, existing customer offers are crucial for enhancing the betting experience, providing value, and encouraging loyalty among punters.
Most bookmakers will offer incentives to UK existing customers to maintain loyalty, however not always as a free bet.
This is where you will need to check the terms and conditions. On the face of it, an existing customer offer may seem excellent but you need to take a look at minimum stakes and maximum winnings to ensure you find the best offer.
Most bookmakers offer betting promotions in the UK and Ireland - Betfred, Unibet, Coral and BetVictor came out as the top four at the UK bookmakers awards for the best existing customer offers.
The bookmakers listed on this page offer existing customer bonuses in the UK.
