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Free Bets and Betting Offers - July 2024

free betsCurragh 30 June 2024 Dubai Duty Free Irish Derby Los Angeles and Ryan Moore win
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Find a comprehensive list of horse racing free bets and betting offers on this page, served up by trustworthy bookmakers. Please gamble responsibly.

Check for new betting sites in the United Kingdom and make sure you haven't missed out on free bets from lesser-known bookmakers.

Select bookmakers require promo codes to claim your free horse racing bets, these include the Betfair promo code, Paddy Power promo code, and William Hill promo code.

Featured UK Horse Racing Free Bets - July 2024

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Boylesports
Bet £10 Get £20 in free bets + £10 casino bonus
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*New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. **18+. IRE/NI & UK online customers. Max Free Bet £/€20. Win or win part of e/w outright singles. 5+ runners. 1st bet on each race. Free/void/antepost bets don't qualify. In event of a dead heat, offer won’t apply. Applies to First Past the Post result. Unnamed 2nd Favs don’t qualify. Acc & Payment restrictions apply. T&Cs apply. GambleAware.org
bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. begambleaware.org. Registration required. GambleAware.org
tote
Bet £10 Get £50 in Bonuses
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New customers online only. Eligibility restrictions apply. Only valid with code B10G50 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org

Horse Racing Welcome Offers UK

Betfred
£50 IN FREE BETS WHEN YOU BET £10
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New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
SBK
Bet £10 Get £30 in Free Bets
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New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+. GambleAware.org
Unibet
Bet £20 and Get £40 in Free Bets on Racing
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18+. GambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply. GambleAware.org
LiveScoreBet
Bet £10 Get £20 In Free Bets.
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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
BETMGM
WEEKLY PROFIT BOOSTS ON HORSE RACING
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Opt in weekly to receive up to x 10 Profit Boosts at 10% & 20% on Horse Racing. Max stake £20 & max win £10k. Singles only. T&Cs apply. Visit site. GambleAware.org
BETMGM
Bet £10 Get £60 in Free Bets
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New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 1 x £10 horse racing, 2 x £10 Bet Builder, 2 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. GambleAware.org
Williamhill
Bet £10 & Get £30 in Free Bets Credited as 3 x £10 Bets
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18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad GambleAware.org
LeoVegas
100% profit boost of up to £100 of winnings on first bet - mobile only
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18+ GambleAware.org , New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
STARSPORTS
Get 50% Back as a Free Bet - Up to £25 Free Bet + 25 Free Spins
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New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware
PaddyPower
GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET
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New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. GambleAware.org
spreadex
Get £40 In Bonuses.
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Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
10Bet
100% Up To £50 Welcome Bonus.
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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ gambleaware.org
Ladbrokes
£20 In Free Bets Ker-Ching - When you bet £5 on horse racing
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18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org
CORAL
Get A £20 Free Bet - When you bet £5 on Sports
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18+ New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. GambleAware.org
BetVictor
Get £40 in Free Bets When you bet £20 on Horse Racing
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18+ New Customers only. Opt in, bet £20 on Horse Racing, 1/1+ odds in 7 days, no cash out. Get £40 in Free Bets on set markets valid 7 days. Debit Card / Apple Pay payments only. T&Cs apply. GambleAware. Gambling Help & Gambling Addiction. Please Gamble Responsibly. GambleAware.org
quinnbet
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins
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We’ve enhanced our UK Sportsbook Welcome Offer. Get 50% Back as a Free Bet up to £35 (normally £25) plus 10 Free Spins! A minimum of 3 bets at odds of evens (2.00) or greater is required to qualify for the max free bet, which is based on 50% back of first day losses. Even if your account is up, a single £10 Bet at the minimum odds, secures a £5 Free Bet & 10 Free Spins. T&Cs apply | 18+ New UK Customers Only | GambleAware.org
PariMatch
Get up to £30 in Free Bets
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18+ New Customers Only. Opt in and bet on horse racing (odds 3.00+) within 7 days of registration. Get your first stake credited in Free Bets, up to £30, if your bet loses. Free Bets are for set markets and expire in 7 days. Selected payment methods only. GambleAware.org | Please gamble responsibly
MrPlay
Bet £10 Get £15.
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New Players only, This offer is available once per household. New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&Cs Apply. GambleAware.org
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins on Gold Blitz
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*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full terms apply.
Betfair
Get £50 in free bets When you place £10 bet on Sportsbook
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Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.GambleAware.org
FITZDARES
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
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New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org
bzeebet
Bet £10 Get £10 FREE BET
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18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs apply.
NETBET
£10 Free Bet
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18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. GambleAware.org
AKBET
Up to £100 Winnings Boost on your first Acca
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Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org

What is a horse racing free bet?

You can get free bets for new customers (available to new customers ONLY) and free bets for existing customers (available to new and existing customers).

Free bets for new customers

A free bet is a bonus rewarded to you when you sign up to a new bookmaker. For example, when you sign up for a bookmaker via our links for the first time and either deposit or place your first bet (depending on the terms), a specified amount of free bet is credited to your account.

You can then use these free bet credits to place a bet on a horse/horses of your choice. You cannot withdraw the free bets as cash and your stake will not be returned.

An example: bet365 offer a 'bet 10 get 30 in free bets' deal, which means that the free bets will be returned to your account when you bet £10, providing you with more opportunities to back a winner and yield a return.

Free bets for existing customers

Horse racing free bets are also available through existing customer offers. For example, Paddy Power offers a rewards club for which you get a weekly free bet to enjoy on the racing.

It is important to keep in mind that all free bets are subject to terms and conditions. The free bet serves as an incentive to use the bookmaker's services and helps you get familiar with their site, which leads to increased loyalty to the brand.

You will notice an increased number of free bets available prior to and during major horse racing festivals such as Cheltenham, Punchestown and Royal Ascot.

Most claimed betting offer - Tote Bet £10 Get £50

The Tote new customer offer is currently our most claimed offer and it is easy to see why. Place a bet of only £10 to receive £50. This represents a 500% bonus and Tote offers so much more than your traditional bookmaker, allowing you to enjoy its placepot and world pool offerings.

Tote Bonus Terms and Conditions

Tote offer pool betting to punters, including the smash hit 'world pool' for major Flat meetings. Bettors from all over the world bet into one pool resulting in bigger odds, making it is well worth signing up for its free bets offer. Now is a key time ahead of Royal Ascot when the World Pool is on offer for all five days of the Royal meeting. The terms and conditions for this Tote welcome bonus are listed below.

  • New customers online only. Eligibility restrictions apply.
  • Only valid with code B10G50 on registration.
  • £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place)
  • Receive £20 Tote Credit, £20 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement.
  • 7-day expiry on free bets & Tote Credit.
  • Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.

Recently Updated Welcome Offer - Get £50 in Free Bets with Betfair

Betfair recently updated its welcome offer and this bonus is not to be missed. Join the world-renowned sportsbook to claim £50 in free bets when you place a bet of just £10.

Betfair welcome offer terms and conditions

  • Place a min £10 bet on Sportsbook on odds of min EVS (2.0)
  • get £50 in Free Bet Builders, Accumulators or multiples to use on any sport.
  • Rewards valid for 30 days.
  • Only deposits via cards or Apple Pay will qualify. Full T&Cs apply.

Where can I use my horse racing free bets today?

The Irish Flat season has kicked off presenting plenty of competitive contests to get stuck into, while Classic clues are emerging with trials served up in abundance.

Found a well-handicapped good thing lurking? Got a strong ante-post fancy for one of the major horse racing festivals? You are in the right place to unearth and enjoy the best horse racing free bets. Also take a look at our betting guides, including our guide to a Lucky 15 bet.

Free horse racing tip

Our horse racing analysts provide daily tips, highlighting their 'nap of the day' which is their most confident selection. Looking to use your free bets today? Here is the expert tip to help you start a hot winning streak.

Today's Nap

Killarney 7.45 Samui
Samui won a Naas bumper on debut last year and scored twice over hurdles including a valuable handicap at the Listowel Festival. The Gordon Elliott-trained gelding has switched to the Flat this year winning a 1m2f Down Royal maiden and should appreciate this stamina test. Taipan won twice last year including at this venue but has been absent for over a year since second in a Down Royal Listed race over this trip. Keithen Kennedy’s 7lb claim is a big plus and it will be interesting to see how strong the topweight is in the market, a remark that also applies to Mr Adjudicator who has been very lightly raced since winning a 1m4f Premier Handicap at the Galway Festival five years ago.

Be vigilant when signing up for your free bets and betting offers

free bets and betting offersEpsom 1 June 2024 Betfred Derby Group 1 City Of Troy and Ryan Moore winning for owners Coolmore
Photo Healy Racing
When signing up to UK free horse racing bets, there are a few points to consider to ensure you avoid any nasty surprises.

  • Can you afford to place the required first bet/deposit?
  • Is the free bet valid for horse racing markets?
  • What do you have to pay to get a free bet?
  • Are specific outcomes included in the terms and conditions?
  • When can you use the horse racing free bet?
  • How do you check if the free bet has been added to your betting account?
  • Can I withdraw the credit straight away?

Consider the Terms and Conditions for Horse Racing Free Bets

Before you claim your horse racing free bet in the UK, make sure you consider the terms and conditions of your chosen bookmaker as there are restrictions surrounding betting offers. We help you to understand the restrictions around the betting offers below, prior to claiming your chosen offer.

  • Eligible markets - offers are restricted to different types of bets and markets. For example a free bet offer may only be available on a specific market.

  • Minimum stake - the stake you place will be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your free bet within the time period stated. For example, you may have thirty days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.

What do the operators offer?

Every sportsbook is different when it comes to the type of UK horse racing free bets available. Each bonus is slightly different, but you can get a better understanding of the most prominent horse racing sign up offers from the best betting sites.

Below we highlight which operators to keep an eye on from our bookmaker betting partners. Make sure you look out for free bets for existing customers during big festivals.

Which operators offer horse racing free bets?

1. bet365

bet365 is a giant of the betting world and is present on the phone of most keen horse racing bettors. It is the main player in the online scene and tt has been regarded as one of the leading bookies ever since it was established.

Horse racing is one of the main sports for bet365, and it covers every meeting from around the world allowing you to watch racing on the go.

When it comes to signing up with the operator, a bet365 new customer offer is always available and this is one of the best welcome offers available allowing you to 'bet 10 get 30 in free bets'.

  • Like all the other leading sites, players will be able to live stream the action on their mobile devices and desktop computers and make wagers on the win, each-way and place markets among others.
  • Extra places offer is excellent for existing customers who enjoy betting each way.
  • bet365 is very competitive for odds and you can often find the best prices with this popular bookmaker.

bet365 offers excellent odds and new customers can find an exceptional bet365 welcome bonus available.

2. Paddy Power

Paddy Power is sure to be one you have heard of thanks to its big emphasis on marketing along with its presence welcome offer and specials for big horse racing events.

The Irish bookie offers up a host of existing customer specials and helpful insights into the horse racing industry.

  • Paddy Power offers a magnitude of markets, most notably for major festivals and specialise in offering the most comprehensive ante-post markets for big events.
  • It also offers competitive odds and live streaming for all races. The Paddy Power bonus is also among the best welcome offers available, as new customers will be able to claim a risk-free bet.

3. Betfair

The world's leading online betting exchange serving up competitive odds and specials along with lots of added benefits to those who do sign up.

The Betfair welcome offer is a must for bettors as it presents excellent value. Get £20 in free bets when you sign up with £5.

4. BoyleSports

5. William Hill

William Hill is a long-standing sportsbook, which has been trusted by players since being founded in 1934 and is a firm favourite among horse racing fans, most notably for its odds.

  • There are competitive odds to be found with this sportsbook, while players will also be able to watch live streams of the action on the go.
  • Markets available to players include, betting to win, each-way, and to place. William Hill also excels when it comes to multiple bets, as customers will be able to place wagers on Lucky 15s and accumulators, among others.
  • Finally, the William Hill bonus of Bet 10 Get 40 is one of the best free bet offers, as customers get a 400% bonus when signing up.

6. Coral

Coral presents a great new customer offer with a high bonus and it is the only bookmaker to have its very own racing club - experience the thrill of having your own share in a racehorse.

  • The bookmaker excels at offering a comprehensive experience with a number of betting offers for existing customers. Furthermore, the bookmaker offers excellent odds on markets such as win, each-way and forecasts. Multiple bets can also be placed at Coral.
  • Existing customer specials are strong and well worth signing up for if you are a horse racing bettor.

7. Ladbrokes

Ladbrokes has always been a force within the horse racing industry. Bettors can enjoy bettong on horse racing with this operator as it has competitive odds and a range of markets.

  • A historic and long-standing operator.
  • Customers are able to bet on the win, each-way and forecast markets. There is also an exceptional Ladbrokes welcome bonus available, which is one of the best welcome offers around.

8. BetVictor

  • The BetVictor welcome offer is fantastic and one of the best on the market in terms of value.
  • An excellent selection of markets is available, along with competitive odds.
  • Existing customer betting offers are served up especially during major festivals. Click here for more.

9. Betfred

The Betfred welcome offer is a must for UK punters and it's one of the best on this site.

10. Tote

Tote is a favourite among punters and its current welcome offer is 'Bet 10 Get 30 plus 50 free spins.

  • Pool betting is when all the money for a race goes into one ‘pool’ and is paid back out. This means prices on less fancied horses are often bigger.

  • Its famous Placepot, Jackpot and Scoop6 add to the enjoyment of betting with this operator.
  • World Pool has been an excellent addition and is available on big racedays during the Flat season, offering bigger odds than most other operators

Free Bets for Horse Racing Events

You will notice a flurry of bookmaker free bet offers for new customers prior to and during major horse racing festivals.

Cheltenham Festival

Four days of scintillating action and a total of 28 races which are ultra competitive, as such big-priced winners are there to be unearthed. It is the most perfect time to get Cheltenham free bets to spend on your selected horses.

Aintree Grand National

The world-famous Aintree Grand National is a spectacle for both expert and casual punters. The huge field size plus the unique and testing fences makes it one of the biggest betting races of the year. Another fantastic opportunity to build up your Grand National offers and free bets to spend on your fancies.

Royal Ascot

For the Flat season fanatics among you, Royal Ascot is the showpiece of the Flat season hosted over five days in mid-June, the best of the Flat horses go head to head in top-notch contests and there are 35 races to get your teeth into as well as a host of Royal Ascot free bets.

Galway and Glorious Goodwood

The beginning of August presents betting opportunities as Galway and Glorious Goodwood festivals run alongside each other. Competitive handicaps at both venues allows for bets galore and you can find Galway betting offers and Glorious Goodwood free bets to add even more excitement to a brilliant week of racing.

Existing Customer Offers

Bookmakers will also offer free bets to existing customers when placing a number of bets in a week for example. There are also free-to-play games and money-back specials which are popular with existing customers.

Best Odds Guaranteed

Get the best odds out there for your selection. Most major bookmakers offer BOG. If you back a horse to win at 4-1 and it wins at a starting price of 6-1 you will be paid out at the bigger odds of 6-1

Enhanced Odds

Bookmakers such as William Hill will boost the odds of horses during major festivals, for example boosting an odds-on favourite from 2-5 to 33-1. stakes are often limited to €1

Extra Places

Some operators offer extra places on select races each day and you will also find opportunities to choose your own extra places with the like of bet365.

Money back free bet

Place a bet, for example on certain outcome and get your money back as a free bet stake if your lose.

Free-to-play games

Try your hand at free games offered up by bookmakers. Paddy Power's 'Beat The Drop' is particularly popular - answer a series of questions correctly to be in with the chance of winning €5,000.

Best Bookmakers Promo Codes

A horse racing betting promo code is required by some bookmakers when you register, in order to claim your betting promotion - most commonly for free bets.

A promo code is a short code that you can copy and paste into the required box when you sign up to Irish horse racing betting offers. It is worth noting that not all operators require betting bonus codes.

UK Bookmaker Awards

The UK Bookmaker Awards are a good pointer to which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.

Why Do we rely on UK Bookmaker Awards Data to Choose the Best Horse Racing Betting Offers?

You might be wondering why we put so much emphasis on the UK Bookmaker Awards when picking the top betting sites. Well, here's why:

Every year, Better Collective hosts the UK Bookmaker Awards, and huge attention to detail as well as ongoing analysis ensures all areas are covered. The awards take into account a number of factors, including numerous data points and feedback from users. This way, we can give you an accurate rundown of each bookmaker, and we're not just taking the word of one person into consideration.

The bookmakers get ranked in a bunch of categories that matter to punters like you. We're talking about the following:

  • Horse racing markets
  • Best odds
  • Market selection
  • Customer service
  • Banking options
  • Overall betting experience
  • Welcome bonuses

It provides a comprehensive analysis of each operator, and it's especially handy for those of you who are big into horse racing.

How do we determine the best new customer offers?

We use the UK Bookmaker Awards to highlight the top welcome offers. The awards are held annually by Better Collective and are determined over a period of 12 months through scrutiny of extensive data sets.

Below you can see which bookmakers came out on top for free bets and welcome offers. Among them are bet365, Unibet and LiveScore Bet.

Category

Bookmaker Award Ranking

Bet365

1

Unibet

2

SBK

3

888

4

Coral 

5

Ladbrokes

6

LiveScore Bet

Virgin Bet

8

William Hill

9

Betway

10

How do Better Collective gather all this data?

Each bookmaker gets ranked on a scale from 1 to 23 in all the above categories. That way, you can pick and choose which aspects are most important to you.

Better Collective is not just pulling these numbers out of thin air either. The team collect data over a whole year, and we're talking 1.2 million data points and regular live testing with updates roll in at the start of each year. Plus, they're keeping a close eye on horse racing markets throughout the year, that includes before the race, in-play betting, and ante-post markets. They are also considering how generous these operators are with their markets and how many different sports they cover.

If that's not enough, we get the inside track on the best betting offers and free bets that offer fantastic value for our UK customers.

In addition to using the UK Bookmaker Awards to determine the best free bets we also draw on the expertise of our knowledgeable staff.

Irishracing.com's team of experts have over fifty years of combined experience in the horse racing and betting industry, including Vincent Finegan, Johnny Ward, Emma Nagle and Stephen Harris.

    The irishracing.com team comprises individuals with many years experience in the horse racing and betting industry, including editor Vincent Finegan and racing pundit Emma Nagle. Betting offers on this page are tested and reviewed to highlight the best offers on the market. You can bet in the knowledge that the recommended sites are secure and trustworthy.

Vincent Finegan
Vincent, who lives on the Curragh in Co. Kildare, is the editor of irishracing.com and has almost 40 years experience in the horse racing industry. He writes a weekly blog on this website covering all aspects of the sport and presents our Irish Angle video show on Mondays. He is a dual winner of The Irish Field naps table.
Emma Nagle
Emma grew up on a racing yard which got her involved in racing from a young age. Having worked in racing media on a freelance basis for a few years she joined irishracing.com full time in 2023. She has ridden as an amateur and still works with horses.

FAQ Horse Racing Free Bets & Betting Offers

Find more answers about bookmaker offers and free bets in the FAQ section below.

What Is A Free Bet?

A horse racing free bet is a bet credited to your account by a bookmaker when you deposit or place your first bet. Free horse racing bets are available to new and existing customers in the UK.

How do I get my horse racing free bets?

You can claim your free bet by signing up to a bookmaker and depositing and/or placing a bet. If you are lucky, you may also find no deposit free bets, which means you receive a free bet when you register with the operator.

Where can I find the best horse racing free bets offers?

In the table at the top of this page you can find all the best free bet offers in one place and we have picked out our top three.

Do all sites have racing free bets?

All major bookmakers tend to offer free bets to new and existing customers.

When are betting offers available?

Bookmaker offers with the leading sportsbooks are typically available all year round in the UK with specials, including enhanced odds and non-runner no-bet offered around big races and festivals.

What type of free bets will be available for big festivals?

There will be various offers available during Festivals such as Cheltenham, the Grand National and Royal Ascot. Players can enjoy bonuses such as free bets, money back specials and non runner no-bet - to name a few.

Which bookmakers offer the best horse racing sign up offers?

The UK’s most popular bookmakers can be found above, including the top three offers. All of the bookmakers offer something different, which means that you’re able to take advantage of a number of promotions throughout the year.

How do I get the best free bet offers?

Check here regularly for updated free bets and bettings offers. You must follow the essential terms and conditions to find the correct offer for you.

Which horse racing betting offers are right for me?

Excellent promotions are available throughout the year in the UK which means that there is a promotion for everyone out there. There are different types of betting sign up offers along with existing customer betting offers which you can read about above, however the bet-and-get are most popular.