Use our comprehensive guide to existing customer offers for Irish punters to find everything you need to know. We update this page weekly, so we are up to date on the latest on existing customer offers like best odds guaranteed, free bets, boosted odds, extra place races, loyalty clubs, money-back specials, and free-to-play games.
To bring together our guide to the best existing customer offers, we combine our expert industry knowledge built by having decades of experience and data from the Bookmaker Awards.
The Bookmaker Awards are an annual event where four million data points, based on regular monthly surveys of ordinary bettors, are analysed and weighted by experts to produce the final results in various categories.
Promotions are often associated with new customerfree bets, however, operators provide a whole host of existing customer offers once you are a member as they want to keep you engaged with the platform.
We also have the latest on the best betting sites and promo codes required to claim some of the best free bet offers on the market.
After you have utilised a welcome offer, you may be tempted to abandon a betting site for your usual favourite so bookmakers utilise existing customer offers to keep bettors engaged with their betting site. This means, as a punter, you may be able to take advantage of offers like free bets, participate in free-to-play games for rewards, and secure the best odds with promotions like best odds guaranteed.
By exploring the offerings from each operator, you can evaluate the added value of these promotions. Examples of existing customer offers include:
The earlier the better for Best Odds Guaranteed if you fancy a horse at a bigger price earlier in the day. The offer is available on the day of the race for existing customers. Below you can see what time this offer is served up by leading bookmakers.
It is normal to feel overwhelmed when browsing the vast array of free bets for existing customers served up by leading bookmakers, so we have made it easy for you and detailed the main and the best offers below. Check out this week's existing customer offers for Irish customers below to enhance your punting experience.
The leading bookmaker allows its current customers access to a fantastic each-way betting offer. Each-way Extra is an excellent option for those who want to increase or decrease the places on a chosen race.
1. Choose the ‘Each Way Extra’ tab from the racecard header to see the additional place terms that are available on your chosen race.
2. Once you have selected a price and the corresponding number of places from the Each Way Extra race coupon, it will appear on your bet slip.
3.You have the option to alter the place terms directly from the bet slip.
If you are a keen punter and you believe certain favourites or horses can't be beaten then check out the bet365 Bet Boost. This is available every day by clicking on the 'offers' tab on the bet365 horse racing page.
You can get a bigger price on selected runners in the UK, Ireland and internationally and your boosted bets can be placed either win or each way. Boosted multiples cannot be combines with other selections.
Getting an early price is usually beneficial in the world of horse racing as you tend to get better prices, however if your horse drifts in the market and goes off a bigger price, you will be paid out at the bigger price.
Here is the bet365 sign-up offer:
Betfred emerged number one at the Bookmaker Awards for existing customer offers and is most famous for its extra place offers. Each week the operator presents nominated races every day in which you can grab extra places. If your horse finishes in the extended places, you will get your return at 1/5 of the odds.
Full T&Cs apply.
If extra places isn't enough, you can also claim super extra places on selected races with Betfred.
Full T&Cs Apply.
If multiple bets are your thing, this is worth a shot. Place a lucky 15, 31 or 63 and get up to a 25% cash bonus if all your selections win.
You can find the Betfred new customer offer below:
Best Odds Guaranteed (BOG) is considered one of the most attractive offers for existing customers in racing. Back your horse from 8am on the day of the race and you will get the best odds on your return. For example, if you back a horse at 2-1 and it wins at 4-1, you will get paid out at odds of 4-1.
Get the Unibet Racing Extra place specials every day of the week on specified races. The leading operator is now paying extra places on more races than ever before. Please note that Best Odds Guaranteed does not apply to this promotion.
A brand new offer from Unibet, similar to the bet builder in football.
Back various outcomes on multiple horses in the same race, for example horse 1 to win, horse 2 for 2nd or 3rd or horse 3 to place. The more selections you add, the bigger your odds.
Who doesn't love a racing accumulator? With Unibet take it further and boost your acca three times per day. The bigger your acca the bigger the boost. You will find the 'acca boost' button on your betslip.
Fancy a horse to finish 2nd or 3rd against a hot shot? This is the offer which shouldn't be missed. Unibet is offering you money back as CASH if your selection finishes 2nd or 3rd. There are a host of other Unibet existing customer offers up for grabs, including extra places and super boost.
You can also find the Unibet welcome offer here below:
T&Cs apply. Available to new and existing customers.
Unibet select the best races, pick an individual horse or the whole field, and give you a bigger price for your first bet on it.
Best Odds Guaranteed (BOG) is available from 8am on the day of the race. You will get the best odds on your return. For example, if you back a horse at 2-1 and it wins at 4-1, you will get paid out at odds of 4-1.
Coral has invested plenty in their existing customer offers of late.
Get extra places on specified races with Coral at 1/5 of the odds.
You can find the Coral new customer offer below:
Enjoy daily bet boosts with BetVictor and take advantage of enhanced odds on well fancied horses. For example, claim a double on two hot favourites to get bigger odds.
At a time when many bookmakers have removed their Best Odds Guaranteed offer, you can still get this offer with BetVictor at 9am until race time on the day of the race. If you back your selection at 4-1 at 9:30 for example, and the horse goes off at 6-1 ay 14:15, you will get paid out at 6-1.
If free-to-play games pique your interest this is one for you. Play the lucky dip in specified races to get a horse at juicy odds. BetVictor will choose the race and you play the Lucky Dip to get your selection at 14-1. Well worth a shot.
If you're a regular bettor, the BetVictor loyalty club is a great way to earn free bets. All you need to do is place five sports bets of £5 in seven days, starting on Monday, to unlock a free bet worth between £1 and £25.
You can claim the BetVictor new customer offer here:
We welcomed LiveScore to the site not long ago and it has proved to be a huge hit with our audience. The operator's host of existing customer specials is one of the reasons it stands out to horse racing bettors.
Every day you can access Best Odds Guaranteed with LiveScore Bet from 10am on the day of the race. If you take a price on a horse and its starting price is bigger, you will be paid out at the biggest price. Eligible on win ad each-way bets only. Full T&Cs apply.
Place a bet on selected races throughout the week and if your horse finishes 2nd or 3rd, you will get money back as a free bet up to £10. Your free bet will be credited within 24 hours. Full T&Cs Apply.
LiveScore Bet has extra place races every single day of the week which is perfect for each-way bettors looking for extra value. Full T&Cs Apply.
Sign up to the bookmaker below to get your free bets:
This is the pool betting equivalent of Best Odds Guaranteed that you will be familiar with from traditional operators. The Tote dividend (the odds at which you will be paid out) will always always match industry SP on win bets and if the dividend is bigger, you will be paid out at higher odds.
If you are a talented bettor who enjoys unearthing horses at big prices then this is the offer for you, particularly as other punters may have missed your selections, ultimately leading to high dividends.
Simply place 6+ qualifying bets at the specified stake levels throughout the week and you'll earn your free Stayers Credit the following Monday.
Full T&Cs apply
This is a punter's favourite and Tote's most placed bet as the potential to win BIG from a small stake is at your fingertips. To win the Tote Placepot you need to pick a horse to place in the first six races at any Irish, UK or selected International meeting.
Take advantage of the Tote new customer offer here:
Extra places races are available every day with Betfair. The operator will offer an extra place on select races giving you a greater chance of a return if you fancy a horse to finish in the places. The promotion is available for new and existing customers with registered Betfair accounts, aged 18 or over.
Terms and Conditions: Applies to singles and multiple bets. If there are less than 16 starters, we will pay 4 places. If there are less than 8 starters, we will pay 4 places. If there are less than 4 starters, we will pay 3 places. Betfair Horse Racing rules apply. Betfair reserves the right in its discretion to exclude and/or limit the availability of the offer to certain customers. If any term of the Offer is breached, or if there is evidence that a customer is abusing the Offer or using the Offer to guarantee profits regardless of the outcome (whether individually or as part of a group), Betfair reserves the right, in its absolute discretion, to reclaim the bonus element of such offer and/or void the Offer and any bet funded by the Offer and/or take any other action it deems necessary. The full terms and conditions of betfair.com also apply to this offer.
Get bigger prices on your selection in a race by adding in winning distances.
Terms and Conditions: Bets will be settled on the official distance between the named selection & the horse that finishes 2nd. In the event of a horse being withdrawn, not under starter’s orders, stakes on that selection will be returned. Bets for the remaining horses in the race will be subject to a deduction in accordance with Tattersall’s Rule 4(c) based on the win price of the withdrawn horse(s) at the time of withdrawal, (see Tattersall’s Rule 4 table above). Double Result concession does not apply to this market.
This is an easy one - every time you refer a friend to Betfair you will earn €10 in cash.
Terms and Conditions: Max €10 per referral. Must have settled sportsbook/casino/exchange bets over €10 in 60 days. Max 5 referrals. T&Cs apply.
Sign up to Betfair below:
Each day you will find extra places on selected races with Paddy Power. Head to the racecards on the Paddy Power website and click on the 'Extra Places'. Here you will find offers such as 'four places at 1/5 of the odds' instead of three places. Well worth looking for if you have an each-way fancy. T&Cs apply.
A giant of the horse racing and betting world, Paddy Power offers fun and flexible free bets for existing customers. Get involved in the Paddy’s Rewards Club.
The latest existing customer offer from Paddy Power is the new free-to-play game Eliminator.
All you have to do is select the winner of six races to win the jackpot. For the first race, you will have six chances to pick the winner, five on the second race until you have just one selection on the final race.
Here is the new customer offer for Paddy Power:
Mugged on the line? A run of seconds can be frustrating, however BoyleSports are here to appease your disappointment by refunding your stake as a free bet if your horse finishes second.
Get extra places on select races each day which you can find under 'promotions' which then lists the races on which the extra places are being offered.
You can also find the BoyleSports welcome offers here below:
Get the BoyleSports new customer offer:
Fancy a red-hot favourite to win a big prize? If you’re feeling confident an odds-on favourite can’t be beaten then this is the offer for you.
For the major races or festivals, William Hill will pick out a horse or a market to boost from odds-on to evens.
Each week, William Hill serve up an ‘Epic Boost’ that you can use to boost the odds on your chosen selection in any race.
Use on your nap of the day to increase your chances of an epic return.
As well as an Epic Boost, you also get a standard ‘Bet Boost’ every day of the week on selected races.
Top Price Guarantee is available during the biggest racedays in the calendar. Keep your eyes peeled, these are some of the best offers out there.
Check the William Hill racecards daily for boosted horse racing betting odds on selected runners or distance bets.
Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.
Free-to-play game - Scratch of the Day. Match three symbols to land instant prizes and offers - includes free bets and entries into the William Hill horse racing sweepstakes.
If you place your bet prior to the declarations, then you will get your money back if your horse doesn't run.
Much to the delight of punters, William Hill was the first bookmaker to offer non-runner no bet on ALL races at the Cheltenham Festival this year.
This means if you place your bet at 2-1 and it drifts to 4-1 before the off, you will get the bigger price and if the horse shortened and went off at 13-8, you would still get the odds of 2-1.
If you enjoy free-to-play games then do not miss the William Hill bonus drop game. Win instant prizes. You will receive one free disc and select where to drop your disc and it can land on win, no-win or retry.
You can also find the William Hill welcome offer here below:
Get your William Hill sign up offer to claim the above promotions.
Test yourself and find a yankee, then use these existing customer free bets with Betway.
You can also find the Betway welcome offer here below:
Irish bookmaker, Quinnbet, are relatively new to the market but cater well for horse racing bettors particularly the enthusiasts among you who can take advantage of daily free bets.
You can also find the Quinnbet welcome offer here below:
Annually, the Bookmaker Awards, hosted by Better Collective, consider a broad spectrum of factors when ranking bookmakers according to various categories. This includes comprehensive data sets and user feedback - this approach ensures that our evaluation of each betting site is accurate, avoiding reliance on the perspective of a single reviewer.
The bookmakers are ranked in numerous categories, encompassing:
This comprehensive evaluation provides a detailed overview of each operator which is digestible and dependable.
This process involves:
Below you can see which bookmakers ranked highest for existing customer offers.
1. Betfred - top ranked for existing customer offers, this bookmaker is known for super extra places. Do you enjoy seeking value in a race and betting each-way? This offer is for you.
2. Unibet - alongside a high-value welcome offer, Unibet offers terrific existing customer offers, including money-back specials. Get your money back if your horse finishes 2nd or 3rd to the favourite is one of its most popular.
3. Coral - the super series in which €25,000 is up for grabs is a major draw for horse racing bettors. Pick a horse to be placed in 7 selected races on a Saturday.
4. BetVictor - enjoy a loyalty club for dedicated bettors and bet boosts on your selected horses, where BetVictor enhances your odds.
Always check the small print. It is worth reading the terms and conditions before getting involved with free bets for existing customers. This is where you can identify the best available offers in Ireland. Bookmakers display their T&Cs clearly on their offers and here is what to look out for:
Enhanced Value: Existing customer offers provide ongoing value beyond the initial sign-up bonuses, allowing punters to maximise their betting potential over time.
Increased engagement: These offers keep you engaged with the bookmaker, encouraging you to continue betting and exploring different markets and events.
: Bookmakers that offer attractive promotions for existing customers often stand out in a crowded market, which can lead to better odds and more favourable betting conditions.
Loyalty rewards: Many bookmakers reward loyal customers with exclusive offers, which can enhance the overall betting experience and foster a sense of loyalty.
Opportunity for exploration: Existing customer offers allow you to experiment with different types of bets or sports without the fear of losing your own money, helping you to become more knowledgeable and confident.
Potential for higher returns: Promotions like enhanced odds or accumulator bonuses can significantly increase potential returns on winning bets, making it worthwhile to keep an eye on these offers.
Informed decision-making: By checking existing customer offers before signing up, you can make more informed decisions about which bookmaker to choose based on the value they provide to ongoing customers.
In summary, existing customer offers are crucial for enhancing the betting experience, providing value, and encouraging loyalty among punters.
Most bookmakers will offer incentives to existing customers to maintain loyalty, however not always as a free bet.
This is where you will need to check the terms and conditions. On the face of it, an existing customer offer may seem excellent but you need to take a look at minimum stakes and maximum winnings to ensure you find the best offer.
Most offers are available all year round, although some may be available for a specified period of time. More special offers are available during big horse racing festivals, including , Cheltenham , the Grand National and Royal Ascot.
Unibet, Coral and BetVictor are all reputable bookmakers and came out on top for excellent existing customer offers at the bookmaker awards.
