New data rights deal in Britain British Horseracing Board chairman Peter Savill hailed a new future for horseracing in Britain as a data rights deal with five leading bookmaking firms was formally unveiled in London yesterday.After months of legal wrangles, angry exchanges, judicial challenges and uncertainty over the sport`s funding, bookmakers Ladbrokes, William Hill, Coral, Stanley and Dones each signed five-year agreements for the commercial use of data.With the BHB hoping that other British and Irish bookmakers will follow suit in the coming weeks, the deal is expected to provide a total of Stg#600million for the sport.The contracts were signed after the BHB last week agreed to change its pricing structure from a turnover-based charge to one based upon a percentage of gross profits on horseracing.Savill praised the new agreement as 'a historic day for the British racing and betting industries.'
