New festival sponsor announced Pertemps Group were today announced as sponsors of the long-distance handicap hurdle at the Cheltenham Festival, 24 hours ahead of the first qualifier.Chepstow tomorrow stages the initial heat for the Stg£50,000 Pertemps Handicap Hurdle Series Final, which will also have qualifiers at Market Rasen, Cheltenham, Wincanton, Leopardstown, Warwick and Haydock Park.Pertemps has signed a three-year deal with Cheltenham.The 25½-furlong final was first run at the Festival in 1974 and has been run as the Coral Golden Hurdle and the Gold Card Hurdle in the past.