Tote Ireland yesterday unveiled a plan to increase their turnover to #90 million within the next five years. The current turnover is #28 million.
A #2 million investment by the Irish Horseracing Authority subsidary in racetrack facilities, brand identity and sponsorship is planned and what is described as a 'key objective' will be the availability of the Tote in the country`s betting offices, as well as common pool betting into major world racing fixtures, by this time next year.
The Tote Ireland General Manager John White said: 'Our aim is to create a major brand in Irish wagering on track, tele-betting, internet and in betting offices on the high street.'
