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About Irishracing.com

Irishracing.com aim to provide you with the best guide to Irish and UK racing along with major international meetings. Find everything from runners and riders and the latest news, through to the best betting offers, how and where to watch the racing, and much more. But who are we, why do we do it and how do we make money? Read on to find out more.

Who are we?

Irishracing.com is owned and run by Better Collective, a leading sports betting media group with over 17 years experience developing educational platforms within the iGaming industry. We’ve grown to become a team of over 750 knowledgeable and passionate people, headquartered in Copenhagen but based across the world. Our head office is located at Toldbodgade 12, 1253 Copenhagen K, Denmark.

Better Collective are well respected within the industry, winning EGR Affiliate of the year for the first time in 2015, with numerous iGaming rewards and recognition in the following years too. We hope this will give you the confidence to continue using Irishracing.com for years to come.

What we do and why we do it

We have one main aim at Better Collective — to make sports betting and gambling entertaining and transparent for all those who visit our sites, including Irishracing.com — empowering you to make informed decisions about who you bet with and what you’re betting on.

In terms of Irishracing.com, this means becoming your go-to site for all things Irish, UK and international racing, packed with articles, how-to guides and previews, in-depth reviews of major races and ante-post details.

On top of this, we’ll cover the latest odds and markets, provide betting tips, race analysis and let you know where to find the best bookmaker promotions and bonus offers. Our team of esteemed writers constantly update this site to ensure that you’re always fully informed of the latest racing news. By doing this, we hope you can make knowledgeable and sensible betting choices, whether you’re a novice or an experienced bettor.

How we achieve our goals and make money

We want to ensure all our sites, including Irishracing.com, remain free for visitors like you. This means we have to generate revenue by different methods, and this is usually done through affiliate marketing. So, when you click through our links to our recommended bookmakers, and place bets via our sites, we’ll receive a fee directly from them, rather than you. The process is similar to what you’ll find if you’ve ever compared hotels, holidays or insurance deals on a comparison site.

Aside from being able to use our sites for free, you’ll also regularly benefit from exclusive deals we have negotiated with our betting partners.

Privacy policy, cookies and responsible gambling

As mentioned above, much of our revenue comes from visitors clicking through from Irishracing.com to our recommended bookmakers. As a result, it is necessary for us to use cookies. We can assure you that we behave in an ethical manner at all times. In 2021, we won the Safer Gambling initiative of the year at the iGB Affiliate Awards, and you can access our dedicated privacy policy and cookies pages for more information on this area.

Responsible gambling

Better Collective views betting and gambling as entertainment. We want to ensure that visitors to all our sites, including Irishracing.com, have a fun and entertaining experience, and that you should never bet more than you can afford to lose. We acknowledge that some people are susceptible to gambling addiction, so we endorse responsible gambling and provide further educational content on preventing gambling addiction and underage betting. We have also co-founded the trade-organisation Responsible Affiliates in Gambling to help raise standards in the sector, particularly in respect of responsible gambling.

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