Racehorse owner Paul Byrne left has launched FitzBetHealy Racing PhotosIreland’s premium betting brand, Fitzwilliam Sports, has made its foray into the online betting world with FitzBet, a new mass-market product.
The Irish bookmakers, owned by prolific racehorse owner and shrewd operator, Paul Byrne, places a major focus on horse racing.
Coming soon is the FitzBet welcome offer. Check back here for updates.
With the Cheltenham Festival just around the corner, Byrne has once again turned heads by making an unusual purchase to encourage punters to back their horses with FitzBet.
Labelled a ‘bold move’ by irishracing.com editor Vincent Finegan, Bynre has purchased Sean Graham’s Cheltenham Rails Pitch for £325,000. This location is considered a prestigious one for taking bets during the World Championships of horse racing.
Further to the purchase, famous pundit and former bookmaker Johnny Dineen will be taking bets at the pitch, which is likely to attract a large number of punters to bet with Fitzbet.
On an episode of the Irish Angle, Johnny Ward and editor Vincent Finegan spoke about the Fitzwilliam Sports purchase and objectives:
Ward said: “There’s definitely a lot of thought put into this. A lot of people will gravitate towards Johnny Dineen.
Vincent Finegan very positive about the launch of FitzBet “How the Cheltenham ring performs this year will be fascinating. Everything Paul Byrne does - buying horses, campaigning them, or in business is compelling. This is just another example.”
“Part of this move, I’d say, is publicity - brand promotion.
“Paul wants more customers but it’s a lot of money. I had written off the betting ring but it will be really intriguing to see how the Cheltenham ring does this year."
Vincent Finegan added: “There seems to be some green shoots in recent months - the racecourse attendances have been up and so have the bookmaker figures on track. Maybe there is some green light there.”
The FitzBet app and website is very easy to navigate and has a WhatsApp feature that makes the process very simple when getting a price.
The site is easy to navigate and fits with the premium feel of the brand.
The use of WhatsApp allows bettors to contact FitzBet traders directly and request specific bets.
Users have claimed in FitzBet reviews that traders are quick to respond.
Prices offered by Fitzbet are fair for punters and there are limited restrictions when winning big.
Each-way value is excellent and their promotions include extra places.
Horse racing includes all UK and Irish meetings with free live streaming for all Irish and UK races.
The platform covers international racing and a host of sports, including football, tennis, cricket, basketball, golf, rugby, and more.
The FitzBet website being brand new could include more bet types but these are likely to expand as the brand grows. For example, Bet Builders.
Bettors like to enjoy the access to better odds in the lead up to big festivals, this is an area that could be expanded upon.
Cork 4.02 Bucanero Fuerte David Egan comes over to partner the classy Bucanero Fuerte and he can make a winning return to action. The Wootton Bassett entire was last seen finishing mid-division in the Breeders Cup Turf Sprint. The Group 1 winning juvenile scored twice last season, at Listed and Group 3 level, and this looks like a nice starting point for him this year. At the weights King Cuan would appear to be the main danger. Paddy Twomey’s charge made little impression in Group 1 company when last seen but had been a solid stakes performer previously and this looks like his level. Unique Journey, a progressive handicapper last year, has the benefit of a run and could be place material.
Fitzwilliam Sports is a Dublin-based independent bookmaker, which offers a ‘premium’ feel to punters.
A recently launched brand, it was established in 2021 and is built on private membership.
Clients are attracted by the opportunity to enjoy tailored betting services and a more personalised experience, including access to a highly knowledgeable team, who can offer assistance and advice.
The bookmaker has become synonymous with horse racing and recently announced its inaugural UK sponsorship by partnering with the Goffs London Sale.
Racing fans and bettors may also have noticed the brand sponsoring races such as the Fitzwilliam Sports Handicap Hurdle at the Punchestown Festival.
Client reviews have been mostly positive and topping the list of favourable comments is the option to contact the trading teams directly.
This niche positioning, combining traditional bookmaking values with modern technology, is central to the brand’s identity and growing reputation.
