Tote add South African Racing

Tote Ireland have announced the addition of South African Racing into their growing International Pools range.

Betting on horses is very popular amongst the South Africans and this is demonstrated clearly by the substantial pool sizes – between €5,000 and €10,000 per pool, per race. Tote Ireland will launch a range of bet types to customers including win, place, exacta, trifecta and the double which all attract very lucrative pools.

Later this year Tote will expand the range to include Pick 4 and Pick 6 which have average pool sizes of between €50,000 - €120,000.

Tim Higgins, Chief Executive of Tote Ireland said, “We are delighted to expand Tote's product folio to give customers more choice and access to larger pools.”

This Saturday 30th March, the Classic Meeting will take place at Turffontein featuring the 2 million Rand (€168,405) South African Classic (Grade 1) and the 1 million Rand South African Fillies Classic (Grade 1) - both for 3 year olds over 1800m.

These races form the second leg of the South African Triple Crown and South African Triple Tiara. The other major race on the day is the 1 million Rand Horse Chestnut Stakes (Grade 1) - an open WFA contest over 1600m. In addition to these three Grade 1's there are 5 other supporting feature races on the day.

To celebrate the launch Tote are offering 10% back on all Exacta and Trifecta bets for South African racing as well as the Dubai World Cup meeting on Saturday. All races will be streamed live on the Tote website – www.thetote.com

There are lots of fixtures to keep Tote customers busy; South Africa has racing 364 days per annum with 444 meetings per year and amongst them 100 graded races.

Tote customers can bet on the new South African racing products as well as action from Dubai, the UK and Ireland online, on mobile, on track and through the Tote call centre.

Tote Ireland have also announced that Noel Hayes has commenced his role as Commercial Director this week.

Noel has joined the Tote from Boylesports where he held the position of Head of Sportsbook and brings with him a wealth of experience from Commercial, Operations, Customer and Product facing roles from within this industry and beyond.

Having started his career with AIB Corporate Banking he moved to gain valuable industry experience with Paddy Power, initially as Poker Product & Operations Manager and latterly as Poker Retention & VIP Manager. Noel has a lifelong interest in horse racing and the wider thoroughbred bloodstock industry and is a regular racegoer.

Welcoming the appointment Tim Higgins, CEO of Tote Ireland, said:- “I am delighted to welcome Noel to the Tote team. Noel brings so many strengths to the Tote as a result of his experience in the betting industry over the past several years. His knowledge and experience in building an online business will be critical to Tote's future success as we grow that side of our business. In addition Noel's love for all aspects of the horse racing industry is obvious and infectious; of course it would be given his recent successes as part of the Man about Town Syndicate with Our Conor! I wish Noel every success and look forward to working with him and the rest of the Tote team to build a strong vibrant business in the years ahead.”

Noel Hayes, recently appointed Commercial Director for Tote Ireland said:- “I relish the challenge ahead and I look forward to working with Tim and the rest of his team to repurpose the Tote in the coming period. I am keen to show our customer's that the Tote is a brand which has the customers racing and betting experience at the very core of our purpose. ”