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Ladbrokes Sign Up Offer for UK Customers

The Ladbrokes sign up offer is one of the lower-cost welcome deals in UK racing. Here is how it works, how to use the free bets, and where Ladbrokes stands as a horse racing bookmaker.

You only need to make a £5 deposit and wager to unlock the Ladbrokes sign-up offer. Once your qualifying bet settles, you will receive £30 in free bets, paid as six £5 free bets, valid for seven days. With 124 years of experience, Ladbrokes has a well-earned reputation as one of the best bookmakers in the industry, especially for horse racing bettors.

The Ladbrokes new customer offers is one of the best betting offers in the UK:a £5 qualifying bet unlocks £30 in free bets, where many alternatives ask for £10. Ladbrokes' odds, markets and features like price boosts make its horse racing offering worth your time.

How to Sign up to Ladbrokes

Here is a step-by-step guide to claiming the Ladbrokes new customer offer:

  • Click 'claim here' at the top of this page.
  • Once on Ladbrokes, click or tap the green 'join' button
  • Enter a Username and Password and populate the required fields.
  • You do not need to enter a Ladbrokes promo code to unlock the welcome offer.
  • Create a Ladbrokes account, deposit £5 or more, and select Ladbrokes new customer offer.
  • Select horse racing from the list of sports or the main menu.
  • Select the meeting and race.
  • Add more selections to the betslip and specify the bet type.
  • Some bet types do not count as a qualifying bet. Always check the full terms and conditions before selecting the bet type.
  • Place a £5 qualifying bet at odds of 1/2 or greater and click Place Bet. Once you have placed your qualifying bet, you will be rewarded with your free bets.

How should I use my Ladbrokes free bets?

The Ladbrokes free bets will be credited to your account once you have placed the qualifying bet and using your free bet is very simple.

Sign in to your account, add your selections to your bet slip, and place your bet using your free bet credit.

If your bet is a winning one, your stake from the bet credits will not be included in your returns.

Find all of the bonuses from leading bookmakers here.

Where To Use Your Ladbrokes Free Bets

Here are the major fixtures on the horizon for horse racing punters:

The Cambridgeshire Meeting

  • Location: Newmarket Racecourse
  • Key Races: Cambridgeshire Handicap, Juddmonte Cheveley Park Stakes, Juddmonte Middle Park Stakes
  • Dates: September 24th—26th, 2026

Qatar Prix de l'Arc de Triomphe Weekend

  • Location: ParisLongchamp
  • Key Races: Qatar Prix de l'Arc de Triomphe, Prix de l'Abbaye de Longchamp, Prix de l'Opera
  • Dates: October 3rd—4th, 2026

QIPCO British Champions Day

  • Location: Ascot Racecourse
  • Key Races: QIPCO Champion Stakes, Queen Elizabeth II Stakes, QIPCO British Champions Long Distance Cup
  • Dates: October 17th, 2026

Ladbrokes payment methods

Ladbrokes provides a range of payment options for both deposits and withdrawals. The following payment methods are accepted by Ladbrokes:

Payment MethodWithdrawal TimeDeposit Time
Visa, Mastercard, Maestro, ElectronUK: 1-3 banking days

Rest of the World: 3-5 banking days

Instant
Bank TransferUK: 2-4 banking days

Rest of the World: 3-5 banking days

Instant
PayPalWithin 8 hoursInstant
PaysafecardWithin 8 hoursInstant
Instant BankingInstantInstant
*Not every deposit method qualifies for the Ladbrokes sign-up offer. Check the full terms before you deposit.

Ladbrokes Withdrawals

Once your Ladbrokes free bet is wagered, you can then withdraw your winnings as cash if your bet is successful. The return excludes your free bet stake.

Please note, you are not able to withdraw the bets straight to your bank account; it must be wagered first.

Ladbrokes: Betting Markets

Ladbrokes offers a wide variety of horse racing betting options for races in the UK and internationally. Bet types run from win, place, each way and forecasts through to full-cover multiples, so there is something for first-timers and seasoned punters alike.

  • Multiple Bets - Customers can place singles, multiples and combination bets like Yankee (4 horses in 11 bets), Canadian, Lucky 15, Patent, and Lucky 31. Forecast betting options and Tote pool bets are also available. o available. Note that not all of these count towards the sign-up offer's qualifying bet.
  • Trainer and Jockey Markets - Ladbrokes offers special markets including champion jockey and trainer betting on both Flat and jumps racing. Other options include betting on number of finishers, winning margins, and jockey performance at specific meetings.
  • Ante-Post Betting - Customers can place early bets on future races at major events like the Cheltenham Festival, Royal Ascot, Grand National, and Derby. Ladbrokes regularly offers enhanced odds promotions for selected horses in major races.

In addition to the welcome bonus, Ladbrokes offer ongoing promotions for existing customers which enhance the betting odds and markets. The company enhances the odds for selected horses, usually running in a major race.

Enhanced-odds bets are settled at the normal price, with the extra portion paid as free bets. Minimum and maximum stakes apply, and the upper limit varies by meeting and market. General and specific terms and conditions apply.

Discover how to bet on horse racing here.

Covering the biggest horse racing events

The biggest Ladbrokes race of the year for betting is the Grand National, which takes place at Aintree Racecourse near Liverpool in April. It is known as the People’s Race because it attracts once-a-year punters to Ladbrokes who offer a comprehensive betting service on the race.

The following major international races are covered in the Ladbrokes horse racing odds:

  • Dubai World Cup
  • Melbourne Cup
  • Kentucky Derby
  • Breeders’ Cup
  • Japan Cup
  • Prix de l’Arc de Triomphe

Customers can choose to have bets settled at Ladbrokes fixed odds or Pari Mutuel odds. These international races are shown live on free-to-view television or subscription channels. The channels are dedicated to horse racing in the UK and Ireland and other parts of the world.

Ladbrokes Horse Racing Betting Odds
Image captured on 24th February 2021 from Ladbrokes

Ladbrokes Existing Customer Promotions

From daily Odds Boosts to guaranteed Tote pools, Ladbrokes is committed to adding extra value to loyal customers' wagers every day of the week.

Best Odds Guaranteed

How does this Ladbrokes offer work? When bettors take a price before racing and the starting price is different, bets are settled at the best odds. This concession is valid for horse racing meetings in the UK and Ireland.

The offer applies from 8 am on the day of the race. There are no odds and staking restrictions or wagering requirements. BOG is also on offer for selected international races.


Extra Places

As part of the horse racing Ladbrokes service, each-way bets are settled in line with standard place terms. The number of places depends on the number of runners and the type of race.

Ladbrokes pays out on the first four places for handicaps with 16 or more runners. An example of an extra-places offer is such a race and Ladbrokes offers five or six places.


Stable Mates

Stay connected with horses that catch your eye. Bookmark favourites, add notes, and build your personal stable. Document impressive performances, unique traits, or rising stars — your digital racing notebook at your fingertips.

To use, simply navigate to race cards, browse runners and riders, select horses you like, click the bookmark label, and add your notes about form, jockey observations, and more.


Tote Guarantee

Tote betting pools your stakes with other bettors rather than using bookmaker odds, with winners sharing the dividend based on their stake size. Tote has enhanced the experience with guaranteed minimum pools, with even larger pools during special festivals.

To participate, simply place a Placepot at the selected weekly meeting and check the Tote schedule on the Ladbrokes website for a chance to win from these mega pools.


Odds Boost

Get your daily Odds Boost token for Horse Racing or your chosen sport by logging in daily to enhance your potential returns. Check your available boosts and upcoming offers in your account.

To claim, simply log in, go to the "My Account" section to view your Odds Boost details, which will appear on eligible selections in your betslip. The token cannot be used with enhanced odds markets, free bet tokens, complex multiples, or other products like Casino, Bingo, or Tote.


Responsible Gambling Approach at Ladbrokes

Ladbrokes recognises that gambling can become problematic for some users and has developed its "Committed to player safety" strategy to promote responsible betting. The platform offers these key responsible gaming tools:

  • Deposit Limits - Players can set daily, weekly, or monthly deposit limits to manage their spending.
  • Time-Out or Cool-Off Period - Players can lock themselves out of their account for a set period, from 24 hours upwards.
  • Self-exclusion - The platform provides a self-exclusion program to prevent gambling activity for the selected duration.

Best Ladbrokes Features

The Ladbrokes horse race betting service includes the following popular features:

Live Streaming

Registered account holders can watch live coverage of Ireland and UK racing as part of the Ladbrokes horse racing service. Customers must log in and place a qualifying bet to gain access. The coverage begins just before the start of the race and closes soon after the finish. There is commentary but very little in terms of a preview or analysis.

Live Commentary

Customers can enjoy audio coverage of a race in terms of live commentary. The service is free and available for every race in Ireland and the UK. There is not much pre-race or post-race content. The service begins as the horses arrive at the start, and concludes not long after they cross the finishing line at the end of the race.

Form And Tips

The Ladbrokes horse racing service features form and tips for racing in the UK and Ireland. The leading contenders in Ladbrokes betting are given a star rating which reflects their suitability to the race. The site lists the selections from a number of prominent tipsters. The course layout is displayed which enhances the form and tips service which is part of the Ladbrokes horse racing offer.

Compare the value of bookmaker promo codes

The Ladbrokes sign-up offer compares well to its competitors, offering an excellent bonus:

Ladbrokes: Pros and Cons

Ladbrokes pros:

  • A wide range of horse racing offers, including its new customer offer which presents a 600% bonus.
  • Best Odds Guaranteed is offered from 8 am every day.
  • Straightforward interface for those new to horse racing.
  • Live streaming - watch racing on the go, including all 28 races at the Cheltenham Festival live.

Ladbrokes cons:

  • No 24-hour customer support.

FAQ: Ladbrokes free bets and betting offers

Here are the answers to some common questions about Ladbrokes horse racing betting:

Is the Ladbrokes new customer offer worth signing up for?

For the specified outlay, it is one of the lower-cost sign-up offers in the UK. You receive six £5 free bets to use on selected sportsbook markets within seven days, and the free-bet stake is not returned with any winnings.

Is Ladbrokes a Good Site for Betting on Horse Racing?

The Ladbrokes racing coverage is outstanding, with no major flaws or missing features. Users can often find special event promotions, such as Ladbrokes Cheltenham offers or welcome bonuses for Royal Ascot

How Do I Place a Bet on Ladbrokes?

You log in to a registered account and select the market. Clicking on the odds displays the betslip where you specify the type of bet and stake.

After confirmation that the bet has been placed, the customer account balance is updated accordingly. A message will appear if your account does not have sufficient funds to cover the bet.

What Horse Racing Events Can I Bet on at Ladbrokes?

The Ladbrokes horse racing odds include the Cheltenham Festival, Grand National, Royal Ascot and Derby. The Melbourne Cup and Prix de l’Arc de Triomphe are popular overseas betting races. Ladbrokes also offers markets on all UK and Irish races each day.

How Do I Claim the Ladbrokes Welcome Offer?

New Ladbrokes players can activate the welcome bonus by signing up and placing an eligible first bet. This promotion requires you to complete a qualifying wager to unlock the rewards. The package remains subject to both general promotional rules and specific terms and conditions.

Can I Watch Horse Racing on Ladbrokes?

Yes, you can live stream UK, Irish, and international horse racing directly through the Ladbrokes website or mobile app. To watch a race, you just need to have placed a qualifying bet.

What Safer Gambling Tools Does The Operator Have Available?

Ladbrokes offers many safer gambling options in case you need to use them: Deposit limits, deposit curfew, reality check, time-out, self-exclusion, gambling blocks, max stake limit, play breaks, account closure and reopening and a self-assessment tool.

Learn more on the Ladbrokes safer gambling tools page.

Ladbrokes Horse Racing Betting Verdict

The Ladbrokes horse betting offer can hardly be faulted because it provides an excellent service with very few missing features. The coverage of overseas meetings is excellent and the UK and Ireland programme is one of the best in online gambling.

Ladbrokes provides a good all-round horse racing betting service for customers in the UK.

There is excellent value in the odds in pre-race markets which are enhanced by the best odds Guaranteed price promise and Extra Places. Customers can enjoy an excellent all-round Ladbrokes horse racing service.

Please ensure you play responsibly when choosing to gamble. Always take time to read the operator’s T&Cs and ensure you understand them correctly before committing to an account, or when signing up for an offer or promotion.

Further Reading