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William Hill Promo Code and Sign Up Offer for June 2024

william hill promo codeRoyal Ascot 22 June 2023 Desert Hero and Tom Marquand centre won for owner HH The King
Photo Healy Racing
Investing just two minutes of your time to claim the William Hill promo code is a must if you are a keen horse racing bettor, especially if you are looking to join a well established, trusted bookmaker.

Take advantage of William Hill's welcome offer to get a host of FREE bets to spend at Royal Ascot this week. High-class, fiercely competitive races offer up plenty of opportunity to find big-priced winners and to use your William Hill bonus.

William Hill Promo Code in the UK - June 2024

The William Hill promo code, also known as the William Hill 'bonus code,' is a code essential for claiming the new customer offer, available to all new customers in the UK.

To claim your free bet, click on the offer below and insert the code into the registration form during the sign-up process. It's as simple as that.

William Hill promo code (Desktop Offer)

Betting offers can be split into two main types; new customer offers, which are available to new customers ONLY and existing customer offers which can be claimed by new AND existing customers.

In this article you will learn all about the William Hill promo code, how to use it to claim your William Hill sign up offer and the terms and conditions surrounding the offer. We also take a look at the benefits of signing up to William Hill as a new punter.

The UK Bookmaker Awards are a good pointer to which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.

William Hill Bonus Code Details

See the main William Hill terms and conditions for the welcome offer below.

Minimum Deposit:£10
Minimum Odds:2.0
Availability:30 Days

How to Claim the William Hill Promo Code

Step 1

Click on the link link above which takes you to the William Hill site. Click on the ‘join here’ button when you reach the offer page.

Step 2

Register your details on the short form. Enter the William Hill promo code into the required field titled ‘promotional code&rsquo.

The promo code is automatically applied

Step 3

Click register and deposit £10 and the free bets will be available once you place a £10 bet.

Choose a username and password
In addition, you can also choose which bet type you want. This operator allows you to bet on a range of single and multiple betting options.

Once your funds have been transferred, you can start to place bets. Head to the Horse Racing section on the site to see all available William Hill horse racing odds.

To summarise, begin your William Hill horse betting journey by following these steps.

If you’re new to betting on horse racing or are looking to improve on your skills in general, check out our range of betting guides.

Compare Bookmaker Promo Codes

Not all the major bookmakers require promo codes although those that do are listed below with their bonus percentage:

Use the table below to discover how promo codes from various bookmakers compare, the bonus codes which offer the best value have the highest bonus percentage:

BookmakerBonus %Offer
Betfair400Get Betfair Betting Offer
William Hill300Get William Hill Betting Offer
Paddy Power YSKWEX400Get Paddy Power Betting Offer
bet365 IRC365300Get bet365 Betting Offer

William Hill Pros and Cons

    William Hill pros:

  • Competitive welcome bonus presenting a 400% bonus.
  • One of the leaders for early prices as races are priced up 48 hours before the race.
  • Each-way betting - one of the best bookmakers for extra places.
  • Ante-post betting - always one of the first bookmakers to offer non-runner no bet for the Cheltenham Festival.
  • Excellent price boosts at major race meetings.
  • Live streaming - watch all races at major racing festivals live, including the Cheltenham Festival, Aintree Grand National meeting and Royal Ascot.
  • Fast withdrawal of winnings.

William Hill cons:

  • Removed its Best Odds Guaranteed offer.
  • The website could be more intuitive for beginners.

How do we compile the best promo codes and betting sites?

We use the UK bookmaker awards to determine the best promo codes and betting offers available to UK customers. Furthermore, all of the promo codes are analysed by our team of experts and tested thoroughly. The bookmaker awards use detailed data sets to identify the best operators.

Below you can see how William Hill ranked for the UK bookmaker award categories.

William Hill Rankings UK Bookmaker Awards

William Hill achieved some fine results at the UK Bookmaker Awards with market selection, betting experience, odds and welcome bonus all ranking in the top ten.


Bookmaker Award Ranking

Market Selection 


Betting Experience


Horse Racing Odds


Welcome Bonus


Existing Customer Offers




Customer Service 




Reasons for Using the UK Bookmaker Awards Data

Annually, the Better Collective Bookmaker Awards conduct a meticulous evaluation of operators, taking into account a range of factors. This methodology involves analysing extensive datasets and user reviews, ensuring our assessment of each betting site remains objective, backed by substantial data, rather than relying on a singular reviewer's perspective.

Bookmakers undergo categorisation and ranking in a number of areas, including horse racing markets, odds competitiveness, market selection, quality of customer service, available banking options, overall betting experience, welcome bonuses, ongoing promotions for existing customers, and football markets. This thorough assessment aims to provide a comprehensive and transparent overview of each operator.

Data Collection Process for the Bookmaker Awards

For thorough analysis, bookmakers are rated on a scale from 1 to 23 across the aforementioned categories.

This process involves:

  • Aggregating data over 12 months and analysing a dataset comprising 4 million data points.
  • Regular live testing with updates released at the beginning of each year.
  • Ongoing evaluation of horse racing markets throughout the year, covering pre-race, in-play, ante-post, and market diversity.
  • Analysing the generosity of market offerings from each operator.
  • Reviewing the variety of sports markets available to cater to bettors with diverse sporting interests.

Additionally, you'll discover excellent betting offers and free bets that deliver exceptional value for UK customers.

William Hill Promo Code - Tried and Tested

William Hill's new customer offer for UK customers has been tried and tested by our expert team who know exactly what to look for when signing up to new betting offers.

  • Superb value is on offer for bettors with the William Hill promo code. Place a bet of only £10, to receive £40 in free bets. William Hill is one of the oldest operators around and your money will be safe and secure.
  • The customer experience is excellent and it is very simple use the promo code to sign up as well as placing bets, including multiples.
  • The William Hill new customer offer terms and conditions are fairly standard for a sign-up offer. You have 30 days to claim your offer, bets must be placed at odds of 1/2 (1.5) or greater. Free bets will be credited as 2 x £15 bets on desktop of 4 x £10 on mobile.
  • The William app offers live streaming and an excellent radio channel as a great part of the additional features.

William Hill Promo Code Terms and Conditions

It is important to read the individual William Hill terms and conditions before you fire away to ensure there are no nasty surprises.

For the William Hill bonus the main T&Cs are below:

  • New customers using the Promo code
  • Min £10/€10 stake
  • Min odds 1/2
  • Free bets paid as 2 x £15/€15
  • Free bets credited after settlement of first qualifying bet
  • Free bets will expire 30 days after the qualifying bet is placed
  • Payment method/player/country restrictions apply

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William Hill Features

William Hill's offering is one of the more comprehensive products around. With this operator, you have a huge range of betting options in Ireland, along with the opportunity to bet on races from all over the world.

There’s much more to William Hill horse racing betting than just odds and markets. This operator can enhance your betting experience with a variety of additional features available in Ireland.

  • Live streaming - is available with this operator. For selected races, you can watch the race live directly from your betting account. To access a live stream, you need to have an active betting account. The streaming option is available directly from the Horse Racing tab.

  • WH Radio - provides audio commentary of UK and Irish races daily is an added luxury.

  • Live betting - is also an option for you here. You can also cash out on selected bets, should you wish.

Many bookmaker sites offer similar features. Check out our betting sites guide to learn more about other operators.

How To Use William Hill Free Bets

The William Hill free bet will be credited to your account once you have placed the qualifying bet and using your free bet is very simple.

Sign into your account, add your selections to your bet-slip and place your bet using your free bet credit.

If your bet is a winning one, your stake from the bet credits will not be included in your returns.

Find all of today’s best free bets from leading bookmakers here.

How To Withdraw William Hill Free Bets

Once your William Hill free bet is wagered, you can then withdraw your winnings as cash if your bet is successful. The return excludes your free bet stake.

Please note, you are not able to withdraw the bets straight to your bank account, it must be wagered first.

Withdrawal Method


Processing Time

Debit Card Visa


1-3 Working Days 

Debit Card Visa Electron


1-3 Working Days

Debit Card Mastercard


1-3 Working Days

Debit Card Maestro


1-3 Working Days

Visa Direct


4 Hours

Bank Transfer


3-5 Working Days

Fast Bank Transfer


3-5 Working Days



1 Working Day



3-5 Working Days



3-5 Working Days



3-5 Working Days

Depositing methods for William Hill Sign Up Offers

William Hill accepts a wide range of methods for depositing money into your account. The main methods are listed here:

  • Debit card (VISA, Electron, MasterCard)

  • Apple Pay

  • PayPal

  • Neteller

  • Skrill

  • Paysafecard

  • ClickPay

  • Ecopayz

  • Kalibra

  • Postepay

  • NeoSurf

  • UKash

William Hill also accept:

  • Cheque
  • Bank wire transfer
  • Fast Bank Transfer
  • Debit
  • Entropay

William Hill Existing Customer Offers

Once you have taken advantage of your William Hill promo code and you have become a fully fledged member of William Hill, you can benefit from a host of existing customer offers.

Epic Odds

Fancy an odds-on favourite to land a big race? If you’re feeling confident a hot shot can’t be beaten then this is the offer for you.

For the major races or festivals, William Hill will pick out a horse or a market to boost from odds-on to evens.

Full T&Cs apply

Epic Boost

Each week, William Hill serve up an ‘Epic Boost’ that you can use to boost the odds on your chosen selection in any race.

Use on your nap of the day to increase your chances of an epic return.

Full T&Cs apply

Bet Boosts

As well as an Epic Boost, you also get a standard ‘Bet Boost’ every day of the week.

Full T&Cs apply

Top Price Guarantee

Top Price Guarantee is available during the biggest racedays in the calendar. Keep your eyes peeled, these are some of the best offers out there.

Full T&Cs apply

Enhanced Odds

Check the William Hill racecards daily for boosted horse racing betting odds on selected runners or distance bets.

Full T&Cs apply

Extra Places

Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.

Full T&Cs apply

Scratch of the Day

Free-to-play game - Scratch of the Day. Match three symbols to land instant prizes and offers - includes free bets and entries into the William Hill horse racing sweepstakes.

Full T&Cs apply

Non-runner No Bet

William Hill is offering non-runner no bet on the 2024 Aintree Grand National.

Much to the delight of punters, William Hill was the first bookmaker to offer non-runner no bet on ALL races at the Cheltenham Festival.

This means if you place your bet at 2-1 and it drifts to 4-1 before the off, you will get the bigger price and if the horse shortened and went off at 13-8, you would still get the odds of 2-1.

Full T&Cs apply

Double your odds

Full T&Cs apply

Some events will have double odds.

Bonus Drop

If you enjoy free-to-play games then do not miss the William Hill bonus drop game. Win instant prizes. You will receive one free disc and select where to drop your disc and it can land on win, no-win or retry.

William Hill Horse Racing Betting Odds and Markets

As you’d expect from a highly regarded bookmaker, there is a fantastic range of odds and markets available in the UK. William Hill horse betting odds and markets are offered on a huge number of race meetings.

UK and Irish meetings are particularly well covered. You will also find odds and markets on races taking place in Dubai, the US, Australia and France among others.

The standard market is the Race Winner market, you can also bet each-way and on the place market. Betting in running with William Hill is also popular, place your bets during the race on your predicted outcomes. This is not for the faint hearted.

William Hill Horse Racing Betting Odds
Image captured on 24th February 2021 from William Hill

William Hill horse betting presents more than just this traditional market. You can also bet on Match Bets, Place markets and Winner Without the favourite markets.

Place betting is popular with horse racing experts. Instead of choosing an outright winner, pick a horse to place. In other words, choose a horse to finish first, second or third.

If there are only three or four horses in a particular race, a Place bet will not be offered. For handicap races with 16+ horses the first four Places are paid on standard each-way bets.

The 'Winner Without' market takes the favourite out of the race. Bet on this market and if your selection wins or finishes second to the favourite, your bet is successful.

As well as the markets we’ve looked at above, major events and festivals can have Specials markets attached. These encompass jockey and trainer markets. These markets are often offered for various festivals such as Cheltenham or Royal Ascot.

Where can you use your William Hill promo code today?

Our nap of the day (best bet of the day) is selected by race analysts who spend their days studying the form. So where can you use your William Hill promo code today? See below today's nap, simply claim your free bet above and place it on today's most confident selection.

Today's Nap

Newton Abbot 2.30 Mill Street
Ben Pauling enjoyed a fine 2023/24 season and the Gloucestershire handler saddles an interesting American recruit in the shape of Mill Street. A sound surface may prove key to him, having raced exclusively on firm ground, and connections could try to take advantage during the summer months. Unleash Hell showed consistent form on the level and is a rare runner in this sphere for Tom Dascombe, while Golden Path and Enzo Maresca are others to note.

Nap of the Day

Upcoming horse racing festivals

  • Irish Derby Festival
  • Where: Curragh Racecourse
  • When: June 28 - June 30
  • Feature race: Irish Derby
  • Galway Festival
  • Where: Galway Racecourse
  • When: July 29 - August 4
  • Feature races: Galway Plate

FAQ: William Hill Promo Code in the UK

To help you make an informed decision on where you bet, we’ve answered a number of frequently asked questions below.

How Often are William Hill Promo Codes Available?

Customers in the UK can find promo codes available all year round and look out for the specials on offer for the big racing festivals, including Punchestown, the Cheltenham Festival and Royal Ascot.

Can anyone claim William Hill Promo Codes?

You must be 18 or over to claim the William Hill promo code. You must also be a new William Hill customer and only one account is permitted per household.

Is William Hill A Good Place For Horse Racing Betting?

Yes and in addition to their great range of odds, customers can also utilise their live betting, streaming and cash out functions.

How Do I Place A Bet At William Hill?

To place a bet with this operator, you must first set up an account. Customers must be 18 years old or above to register.

What Horse Racing Events Can I Bet On At William Hill?

All major events and festivals are covered by this operator The list includes, but is not limited to, huge sporting features like the Grand National, Royal Ascot and Melbourne Cup in Australia.

How Do I Claim The William Hill Welcome Offer?

Head to the operator site, you can do this via one of the links on this page. Then, read the terms and conditions of opening an account, as well as those associated with the offer. If you’re happy with the terms, follow the instructions to qualify for your offer.

Can I Watch Horse Racing On William Hill?

Yes, customers at William Hill can utilise their live streaming feature. Head to the Horse Racing tab and click on Betting TV. You can also listen to live radio commentary on selected races.

What Safer Gambling Tools Does The Operator Have Available?

Deposit limits, session-time notifications, product blocking, short time-outs and self-exclusions are all available via William Hill.

Learn more on the William Hill safer gambling tools page.

William Hill Horse Racing Review Verdict

We’re very impressed with William Hill horse racing betting. There’s a great range of features available to enhance your experience. Live streaming, live betting and cash out are examples of this. Their range of markets and odds are competitive. With offers available regularly, William Hill is certainly worth your consideration. William Hill Radio is also a huge benefit to customers as you can listen to races live and enjoy expert tips and previews.

Please ensure you play responsibly when choosing to gamble. Always take time to read the operator’s T&Cs and ensure you understand them correctly before committing to an account, or when signing up for an offer or promotion.

Further Reading

  • Free bets - get access to all of today’s best bets from leading and trustworthy operators.
  • Betting promo codes - learn more about promo codes and how to use them.
  • Daily specials - see new customer offers and existing promotions.
  • Odds comparison - find the prices of your selections all in one place.