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William Hill Promo Code & Welcome Offer Ireland - May 2024

william hill promo codeCurragh 6 May 2024 White Birch and Colin Keane win for trainer John Murphy
Photo Healy Racing
The William Hill promotional code for Irish customers is one of the best for value, delivering a superb 400% bonus.

To unlock your €40 in free bets, simply use the code when registering. With this exclusive William Hill code for Irish customers, you can spend your free bets on your top May selections.

William Hill Promo Code & Sign Up Offer Ireland - May 2024

What Is the Best William Hill 2024 Offer?

May has seen plenty of irishracing.com users claiming this simple, easy-to-use betting offer. You can get 4 x €10 bets with William Hill free bets when you stake just €10.

William Hill promo code terms and conditions to consider

All new customer sign-up offers come with certain restrictions. See the main terms and conditions of the William Hill welcome offer below.

Minimum Deposit:€10
Minimum Odds:1/2
Availability:30 Days

Terms and conditions for the William Hill welcome offer Ireland are readily available. It is important to read the individual terms and conditions before you fire away to ensure there are no nasty surprises. The key terms and conditions for this William Hill welcome bonus are listed below.

  • New customers using Promo code
  • Min £10/€10 stake
  • Min odds 1/2
  • Free bets paid as 4 x €10
  • Free bets credited after settlement of first qualifying bet
  • Free bets will expire 30 days after the qualifying bet is placed
  • Payment method/player/country restrictions apply

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How to claim your William Hill Promo Code

Step 1

Click on the link above which takes you to the William Hill site. Click on the ‘join here’ button.

Click on the green button to claim your William Hill free bets

Step 2

Register your details on the short form. Enter the William Hill promo code into the required field titled ‘promotional code&rsquo.

Enter your details on the form

Step 3

Click register and deposit €10 and the €40 in free bets will be available once you have placed the qualifying bet. Your bets will be credited as 4 x €10 bets.

How do we compile the best promo codes and betting sites?

We use the Bookmaker Awards to determine which bookmakers provide the best offers, odds, payment methods and existing customer offers. Inform your decision and take a look at which bookies came out on top.

Furthermore, at irishracing.com between us we have over fifty years of experience within the horse racing and betting industry. This deep knowledge of our subject means we can apply our expertise to finding the best free bets and promo codes out there. Racing experts Vincent Finegan, Johnny Ward and Emma Nagle, plus Betting Expert's Stephen Harris, are among our exceptional team.

William Hill Rankings - Bookmaker Awards

William Hill achieved some fine rankings at the Bookmaker Awards with market selection, betting experience, odds and welcome bonus all ranking in the top ten.


Bookmaker Award Ranking

Market Selection 


Betting Experience


Horse Racing Odds


Welcome Bonus


Existing Customer Offers




Customer Service 




Reasons for Using the Better Collective Bookmaker Awards Data

Annually, the Better Collective Bookmaker Awards conduct a meticulous evaluation of operators, taking into account a range of factors. This methodology involves analysing extensive datasets and user reviews, ensuring our assessment of each betting site remains objective, backed by substantial data, rather than relying on a singular reviewer's perspective.

Bookmakers undergo categorisation and ranking in a number of areas, including horse racing markets, odds competitiveness, market selection, quality of customer service, available banking options, overall betting experience, welcome bonuses, ongoing promotions for existing customers, and football markets. This thorough assessment aims to provide a comprehensive and transparent overview of each operator.

Data Collection Process for the Bookmaker Awards

For thorough analysis, bookmakers are rated on a scale from 1 to 23 across the aforementioned categories.

This process involves:

  • Aggregating data over 12 months and analysing a dataset comprising 4 million data points.
  • Regular live testing with updates released at the beginning of each year.
  • Ongoing evaluation of horse racing markets throughout the year, covering pre-race, in-play, ante-post, and market diversity.
  • Analysing the generosity of market offerings from each operator.
  • Reviewing the variety of sports markets available to cater to bettors with diverse sporting interests.

Additionally, you'll discover excellent betting offers and free bets that deliver exceptional value for Irish customers.

Promotions and bonuses can enhance your potential profits, particularly free bet offers. It’s a good idea to keep an eye out for the latest Irish horse racing offers.

The best William Hill sign-up offer is Bet €10 Get €40 and is activated using the William Hill promo code as detailed above. Take particular note of minimum stake and deposit limits, as well as minimum odds requirements and time restrictions.

William Hill Existing Customer Offers

william hill free betsLossiemouth wins the 2024 Mares' Hurdle at the Cheltenham Festival.
Photo Healy Racing
Once you have taken advantage of your William Hill promo code and you have become a fully fledged member of William Hill, you can benefit from a host of existing customer offers.

Epic Odds

Fancy an odds-on favourite to land a big race? If you’re feeling confident a hot shot can’t be beaten then this is the offer for you.

For the major races or festivals, William Hill will pick out a horse or a market to boost from odds-on to evens.

Full T&Cs apply

Epic Boost

Each week, William Hill serve up an ‘Epic Boost’ that you can use to boost the odds on your chosen selection in any race.

Use on your nap of the day to increase your chances of an epic return.

Full T&Cs apply

Bet Boosts

As well as an Epic Boost, you also get a standard ‘Bet Boost’ every day of the week.

Full T&Cs apply

Top Price Guarantee

Top Price Guarantee is available during the biggest racedays in the calendar. Keep your eyes peeled, these are some of the best offers out there.

Full T&Cs apply

Enhanced Odds

Check the William Hill racecards daily for boosted horse racing betting odds on selected runners or distance bets.

Full T&Cs apply

Extra Places

Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.

Full T&Cs apply

Scratch of the Day

Free-to-play game - Scratch of the Day. Match three symbols to land instant prizes and offers - includes free bets and entries into the William Hill horse racing sweepstakes.

Non-runner No Bet

If you place your bet prior to the declarations, then you will get your money back if your horse doesn't run.

Much to the delight of punters, William Hill was the first bookmaker to offer non-runner no bet on ALL races at the Cheltenham Festival this year.

This means if you place your bet at 2-1 and it drifts to 4-1 before the off, you will get the bigger price and if the horse shortened and went off at 13-8, you would still get the odds of 2-1.

Full T&Cs apply

Double your odds

Full T&Cs apply

Some events will have double odds.

Bonus Drop

If you enjoy free-to-play games then do not miss the William Hill bonus drop game. Win instant prizes. You will receive one free disc and select where to drop your disc and it can land on win, no-win or retry.

Full T&Cs apply

William Hill Pros and Cons

William Hill pros:

  • Competitive welcome bonus presenting a 400% bonus.
  • One of the leaders for early prices as races are priced up 48 hours before the race.
  • Each-way betting - one of the best bookmakers for extra places.
  • Its in-play betting is feature is excellent.
  • Strong existing customer offers.
  • Ante-post betting - the first bookmakers to offer non-runner no bet for the Cheltenham Festival.
  • Excellent price boosts at major race meetings.
  • Live streaming - watch all races at major racing festivals live, including the Cheltenham Festival, Aintree Grand National meeting and Royal Ascot.
  • Fast withdrawal of winnings.
  • William Hill radio allows you to keep up with all the action and listen to race commentary for free.

William Hill cons:

  • Removed its Best Odds Guaranteed offer.
  • The website could be more intuitive for beginners.

How do I use the William Hill Promo Code?

To use the William Hill promo code, which is one of the steps to triggering your €40 in free bets, you can follow the follow six-step process below:

  • Click on 'Copy Code' above click the 'Go To William Hill' button
  • Click on the ‘join now’ button
  • Register your details on the short form
  • Enter the William Hill promo code into the required field titled ‘promotional code’
  • Click register
  • Deposit & place your bet of €10 and the free bets will be available

Once your funds have been transferred, you can start to place bets. Head to the 'Horse Racing' section on the site to see all available William Hill horse racing odds.

Depositing: available methods for William Hill Welcome Offers

William Hill accepts a wide range of methods for depositing money into your account to ensure your money is secure. The main methods are listed here:

  • Debit card (VISA, Electron, MasterCard)
  • Apple Pay
  • PayPal
  • Neteller
  • Skrill
  • Paysafecard
  • ClickPay
  • Ecopayz
  • Kalibra
  • Postepay
  • NeoSurf
  • UKash

William Hill also accept:

  • Cheque
  • Bank wire transfer
  • Fast Bank Transfer
  • IDebit
  • Entropay

Why should I sign up to William Hill?

  • William Hill's offering is one of the more comprehensive products around. With this operator, you have a huge range of betting options in Ireland, along with the opportunity to bet on races from all over the world.
  • There’s much more to William Hill horse racing betting than just odds and markets. This historic operator can enhance your betting experience with a variety of additional features available in Ireland.
  • Live streaming is available with this operator. For selected races, you can watch the race live directly from your betting account. To access a live stream, you need to have an active betting account. The streaming option is available directly from the Horse Racing tab.
  • WH Radio which provides audio commentary of UK and Irish races daily is an added luxury.

Live betting is also an option for you here. You can also cash out on selected bets, should you wish.

Many bookmaker sites offer similar features. Check out our betting sites guide to learn more about other operators.

Compare Bookmaker Promo Codes

Not all the major bookmakers require promo codes although those that do are listed below with their bonus percentage:

Use the table below to discover how promo codes from various bookmakers compare, the bonus codes which offer the best value have the highest bonus percentage:

BookmakerBonus %Offer
Betfair400Get Betfair Betting Offer
William Hill400Get William Hill Betting Offer
Paddy Power YSKWEX400Get Paddy Power Betting Offer
bet365 IRC365300Get bet365 Betting Offer

How To Use William Hill Promo Code

The William Hill free bets of €40 will be credited to your account once you have placed the qualifying bet and using your free bets is very simple.

Sign into your account, add your selections to your bet-slip and place your bet using your free bet credit.

If your bet is a winning one, your stake from the bet credits will not be included in your returns.

Find all of today’s best free bets from leading bookmakers here.

How to withdraw William Hill free bets

Once your William Hill free bet is wagered, you can then withdraw your winnings as cash if your bet is successful. The return excludes your free bet stake.

Please note, you are not able to withdraw the William Hill free bet credits straight to your bank account, it must be wagered first.

Withdrawal Method


Processing Time

Debit Card Visa


1-3 Working Days 

Debit Card Visa Electron


1-3 Working Days

Debit Card Mastercard


1-3 Working Days

Debit Card Maestro


1-3 Working Days

Visa Direct


4 Hours

Bank Transfer


3-5 Working Days

Fast Bank Transfer


3-5 Working Days



1 Working Day



3-5 Working Days



3-5 Working Days



3-5 Working Days

William Hill Horse Racing Betting Odds and Markets

As you’d expect from a highly regarded bookmaker, there is a fantastic range of odds and markets available in Ireland. William Hill horse racing betting odds and markets are offered on a huge number of race meetings.

UK and Irish meetings are particularly well covered. You will also find odds and markets on races taking place in Dubai, the US, Australia and France amongst others.

The standard market is the Race Winner market, you can also bet each-way and on the place market. Betting in running with William Hill is also popular, place your bets during the race on your predicted outcomes. This is not for the faint hearted.

William Hill Horse Racing Betting Odds
Image captured on 24th February 2021 from William Hill

How to use your William Hill promo code today

Our nap of the day (best bet of the day) is selected by race analysts whose job it is to study form day in day out. So where can you use your William Hill promo code and free bets today? See below today's nap, simply claim your free bet above and place it on today's most confident selection.

15 Horses to Follow

See below the team's fifteen horses to follow for this jump season.

Upcoming horse racing festivals

  • Irish Guineas Festival
  • Where: Curragh Racecourse
  • When: May 24 - May 26
  • Feature races: Irish 2000 Guineas and Irish 1000 Guineas
  • Epsom Derby Festival
  • Where: Epsom Racecourse
  • When: May 31 - June 1
  • Feature races: Oaks and the Derby

Emma Nagle and Johnny Ward, our regular pundits discuss the 2024 Epsom Derby picture.

  • Royal Ascot
  • Where: Ascot Racecourse
  • When: June 18 - June 22
  • Feature races: Ascot Gold Cup

FAQ: William Hill Bonus Code in Ireland

To help you make an informed decision on where you bet, we’ve answered a number of frequently asked questions below.

How Often are William Hill Promo Codes Available?

Customers in Ireland can find promo codes available all 365 days of the year and look out for the specials on offer for the big racing festivals, including Punchestown, the Cheltenham Festival and Royal Ascot.

Can anyone claim William Hill Promo Codes?

You must be 18 or over to claim the William Hill promo code. You must also be a new William Hill customer and only one account is permitted per household.

Does the William Hill promo code provide good value?

Yes, with this code you can bag €40 in free bets, when you bet €10. In addition to this fantastic offer, you can enjoy their great range of odds and customers can also utilise their live betting, streaming and cash out functions.

How Do I Use the William Hill Promo Code?

Copy and paste the code, click the link above above and insert the code into the specified registration field. Customers must be 18 years old or above to register.

What Horse Racing Events Can I use the William Hill Promo Code for?

All major events and festivals are covered by this operator you can use your free bets on an array if horse races. The list includes, but is not limited to huge sporting features like the Grand National, Royal Ascot and the Cheltenham Festival. In November, the Champion Chase at Down Royal and the Betfair Chase at Haydock Park are big betting events.

How Do I Claim The William Hill Welcome Offer?

Head to the operator site, you can do this via one of the links on this page. Then, read the terms and conditions of opening an account, as well as those associated with the offer. If you’re happy with the terms, follow the instructions to qualify for your offer and make sure you copy the promo code form the article above.

Can I Watch Horse Racing On William Hill?

Yes, customers at William Hill can utilise their live streaming feature. Head to the Horse Racing tab and click on Betting TV. You can also listen to live radio commentary on selected races.

What Safer Gambling Tools Does The Operator Have Available?

Deposit limits, session-time notifications, product blocking, short time-outs and self-exclusions are all available via William Hill.

Learn more on the William Hill safer gambling tools page.

William Hill Horse Racing Review Verdict

We’re very impressed with William Hill horse racing betting. There’s a great range of features available to enhance your experience. Live streaming, live betting and cash out are examples of this. Their range of markets and odds are competitive. With offers available regularly, William Hill is certainly worth your consideration. William Hill Radio is also a huge benefit to customers as you can listen to races live and enjoy expert tips and previews.

Please ensure you play responsibly when choosing to gamble. Always take time to read the operator’s T&Cs and ensure you understand them correctly before committing to an account, or when signing up for an offer or promotion.

Further Reading