BSkyB Expands AT THE RACES with Live Racecard Service BSkyB is expanding its interactive horse racing information service to include daily racecards linked directly to its At The Races live coverage.Digital satellite viewers will be able to access the new daily racecard service which will provide an extensive form guide on all horses declared to run, across all racecourses in Britain. Viewers will also be able to call up the latest racecourse going reports, trainer form plus a daily race results service linked to the live broadcast.Viewers simply press the red button on their Sky remote when watching At The Races coverage on digital satellite channel 415 to take advantage of background information on all runners and riders. The service also links through to four different bookmaker partners allowing them to register to place bets.Matthew Imi, ATR chief executive said: 'We aim to give our viewers the very best and latest information on form, racecourse goings, results, and tips. With a comprehensive interactive service viewers can access this information at any time.'
