Bar One Racing secures headline sponsorship deal at Dundalk Dundalk Stadium has announced a major new sponsorship deal that will shape the upcoming all-weather racing season. Bar One Racing secures headline sponsorship at Dundalk Dundalk Stadium confirmed that Bar One Racing has signed on as the headline sponsor for the 2025/26 All-Weather Racing Season. The agreement covers the entire campaign, which begins on Friday 19th September 2025 and runs until April 2026, featuring at least 36 fixtures. The deal ensures that Bar One Racing will hold naming rights across all fixtures, on-course branding in key areas, and a strong presence on Dundalk’s digital platforms. Racegoers can expect to see the brand featured in race titles, televised coverage, and stadium media throughout the season. Lisa O'Connor, Sales & Marketing Manager at Dundalk Stadium, said: “We are thrilled to welcome Bar One Racing as headline sponsor of the new season. Their support is a huge vote of confidence in Dundalk Stadium and in all-weather racing.” Innovation and customer focus at Bar One Racing The sponsorship arrives during a period of expansion for Bar One Racing, which has recently launched Bar One Casino, unveiled a redesigned website, and is preparing to roll out a new mobile app. These developments are designed to meet customer demands while delivering attractive offers across racing and gaming. Aaron Hughes, Head of Marketing at Bar One Racing, added: “We are proud to extend our association with Dundalk Stadium and Irish racing. Dundalk has established itself as a key part of the calendar, and this sponsorship gives us the opportunity to connect with racegoers and the wider community in a meaningful way.” The Dundalk All-Weather Racing Season is recognised not only for its competitive flat racing but also for its lively Friday night atmosphere, attracting participants and fans from across Ireland and beyond. With Bar One Racing as headline sponsor, the 2025/26 season is expected to deliver memorable sporting and social occasions under the lights.
