MansionBet extend race sponsorship to Ireland

Online sports betting operator, MansionBet, have today announced they will expand their current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI).

The Gibraltar based operator will sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse.

The announcement comes after MansionBet’s successful partnership with Arena Racing Company (ARC) and The Jockey Club throughout 2019, which saw their branding across a number of UK racecourses.

Since obtaining their Irish betting license in May of last year, this will be the first move onto Irish soil for the sportsbook, who have previously stated that they are looking to expand their brand awareness through a number of sponsorships within Ireland.

MansionBet’s 2020 sponsored races will air on Sky Racing TV, and ITV, beginning with Hereford on 3rd January, followed by their first Irish race at Cork on 4th January.

Dana Bocker, Head of Integrated Marketing at Mansion commented: “We’re excited to continue our support for British Racing and proud to add Irish Racing to our portfolio. Racing has been a focus for us in 2019. In addition to the sponsorships, we’ve improved our product offering and as result have seen a surge in racing punters in both the UK and Ireland.”

Brian Kavanagh, CEO of HRI added: “HRI is delighted to welcome MansionBet as a new sponsor to Irish racing in 2020. The initial deal is spread across five racecourses and demonstrates the good value that Irish racing represents to our sponsor partners.”

David Leyden Dunbar, ARC’s Group Director of Partnerships said: “After an extremely successful year working with MansionBet in 2019 across several of our courses, we’re thrilled to strengthen and build on this relationship as we prepare to enter 2020.”

Amy Starkey, Regional Director of Jockey Club Racecourses — East Region, said: “I am delighted that MansionBet’s sponsorship portfolio in The Jockey Club’s East Region will be expanding to include Newmarket Racecourses for the forthcoming season. With another year of outstanding racing and entertainment in store at the Home of Horseracing, as well as at Market Rasen, Huntingdon and Nottingham, 2020 looks set to be an exciting year for our region. We look forward to sharing it with MansionBet.”